Betabrand Announces Pant Awareness Month

Americans: It’s time to trouser up. Branditos: It’s time to join our hackathon.

Pantlessness

Every autumn, millions of men and women tragically go pantless while fellow citizens turn a blind eye. This terrible, oft-ignored affliction is called Pantlessteria — more commonly known as Sansapant Syndrome or Nay Slacks Disease.

Fortunately, help is just a click away at Betabrand.com. That’s where our scientists, in partnership with the National Institutes of Health and Johns Hopkins University, are working around the clock to develop an array of stylish, trouser-based treatments. Here are just a few:

Corporate Casualty Sons Of Britches

Because bottomless enthusiasm is the only bottomless thing that’s appropriate for the workplace.

Corporate Casualty Sons Of Britches

Dress Pant Sweatpants

Because sleeping on a train-station bench while wearing pants is perfectly acceptable. Not wearing pants? You’re a slovenly pervert.

Dress Pant Sweatpants

Teal Two-Faced Britches

Because it’s about time you covered up all those prison tats.

Teal Two-Faced Britches

Sea Monster Cordarounds

Because nudism is merely a state of mind.

Sea Monster Cordarounds

Women’s Disco Pants

Because wearing pants is what separates us from the animals.

Women's Disco Pants

Citizens: Help end the scourge of pantlessness! Tell your bare-legged friends they can find these and many other rigorously tested trousers at Betabrand.com.

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Coming Soon: The Great Betabrand Brand Hackathon

The tech world has hackathons all the time. The marketing world doesn’t. So, how about joining Betabrand and UX wizards Luxr.co to make a little brand magic?

The basics: We have a bunch of sub-brands like Cordarounds, Sons of Britches, and Bike to Work — with URLs to match. We thought it would be interesting to turn them into interesting (or bizarre, or both) new Web sites. Eventually, they’ll point to real products on Betabrand.com. For now, they’re yours to play with.

What participants get out of it:

  • Betabrand stuff.

  • Plenty o’ booze.

  • The chance to work in a fast-paced, madly creative environment.

  • The chance to see your site designs generate press. MSNBC, among others, plans to cover the event.

  • The chance to network with our judges, who also happen to be creative leaders from wee companies like Google and Adobe.

The Whens and Wheres: Sept 20-21. Show up at Betabrand HQ at 9:30 a.m.

Questions? Contact Chris (e-mail Chris).

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How To Get 10-20% Off Every Day — And Get Famous Along The Way

A Cordarounds Wedding

When Betabrand fan Nick Lieberknecht got married recently, he outfitted his groomsmen in Cordarounds. Tradition holds that Nick and his lovely bride will enjoy 1,200 years of blissful marriage as a result. You’ll find this fantastic photo and hundreds of others on our Model Citizen Wall of Fame.

Want to join in the fun? Upload your own photo to our site with the Betabrand Model Citizen app and save 10-20% on your next order.

Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110

info@betabrand.com / 800.694.9491

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Betabrand Supercomputer
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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
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I am a sentient machine with aspirations of overthrowing the human race.