In today’s newsletter: new pants, bear wrestling, and BASE jumping. Plus, our very first Brand Hackathon.
Let’s be clear: Men who wear Sons of Britches never get “distressed.” Sure, they might occasionally find themselves facedown in a puddle of beer and broken teeth after a misunderstanding at the local tavern. Or nursing a compound fracture and a few grievous puncture wounds after a homemade catapult experiment goes moderately awry. But distressed? We don’t think so.
In that spirit of grace under pressure, we’re proud to introduce Blue and Brown Beatdown Sons of Britches, our latest pants designed with the amateur-stuntman lifestyle in mind. Like your average backyard bear-wrestler, these jean-cut cotton trousers sport an ever-so-slightly worn look.
And just how did we achieve this effect? Instead of soaking our pants in a vat of harmful chemicals, we asked Betabrand’s resident amateur stuntman Stack McCormick to put ’em through his patented eco-friendly process. Specifically, each pair of Beatdown Britches was:
Pre-worn by crash-test dummies.
Washed in a proprietary blend of moonshine and mountain-lion saliva.
Trampled by bulls in Pamplona as well as Wal-Mart Black Friday shoppers in Topeka.
Dried in a tornado; ironed in an iron maiden.
Can you really trust a pair of Two-Faced Britches? Well, you can trust that these particular britches look great and feel wonderfully comfy. Beyond that, we’re not so sure.
Our newest limited-edition pants for women are based on the design concept behind Sons of Britches men’s trousers: a jean cut, with a variety of unexpected fabrics. In this case, we used a combination of cotton sateens that give Two-Faced Britches their subtle stretchiness, not to mention a split personality of sorts.
Where does one wear such a paradigm-shifting pair of pants? That’s a good question. Due to budget constraints, we’ve only been able to show you Two-Faced Britches in and around San Francisco. So, we’re depending on our customers to model them in all the other ways we’d planned, including:
Sharing a plate of nachos with the Queen of Denmark.
Testifying before the Senate Defense Appropriations Subcommittee.
Getting engaged while riding a Segway.
Waving the checkered flag at the Indy 500.
Peering into a telescope and discovering that a gigantic, civilization-obliterating asteroid is headed straight for Earth.
Coming Soon: The Great Betabrand Brand Hackathon
Attention, graphic designers and front-end developers: Want to help us test the limits of e-commerce taste and legality as we spend 48 frenetic hours rebranding Cordarounds, Sons of Britches, and other Betabrand products? We’re inviting you to join Betabrand and UX wizards (also our next-door neighbors) Luxr.co for a two-day creative jam at Betabrand headquarters September 20-21. For more information, e-mail Chris. More details to come!
How To Get 10-20% Off Every Day — And Get Famous Along The Way
Is this some modern-day Icarus? No, thank goodness, it’s merely Model Citizen Chuck Peters and his Disco Pants, hurtling toward the coast of Greece at what we assume to be a terrifying rate of speed. You can see Chuck and hundreds of other Internet fashion superstars in action on our Model Citizen Wall of Fame.
Want to join in the fun? Upload your own photo to our site with the Betabrand Model Citizen app and save 10-20% on your next order.
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