Sea Monsters, Smoke Rings and Purple ______ Pants. Plus, our very first Brand Hackathon.
Wow, it’s been nearly eight years since we introduced the first pair of Cordarounds! During that time, corduroy has been declared hip and subsequently unhip exactly 124 times. Thank goodness we’re releasing our new trio of horizontal-corduroy trousers (editions 81-83) just days after fashion prognosticators declared it the fabric of the millennium.
#1 Sea Monsters
Headquartered on the shores of the mighty Pacific, we’ve always felt a deep affinity for the briny deep. That’s why we recently dispatched teams of Betabrand designers to scour the seven seas for genuine sea-monster hide. Through the miracle of modern textile technology, we were able to take the massive pelts they triumphantly returned with and transform them into beautiful corduroy pants!
Rest assured that the mere sight of these trousers will strike fear in the heart of any crusty old mariner, as long-repressed memories of high-seas horrors bubble to the surface like an angry kraken in search of fresh sailor flesh.
#2 Smoke Rings
For generations, blowing smoke rings has ranked alongside cherry-stem tying and French kissing as a litnus test for tongue/mandible dexterity. Alas, anti-smoking legislation is fast reducing this once-proud tradition to a dying art form. Until now.
No, you cannot (easily) smoke our Smoke Ring Cordarounds, but you can proudly display scores of perfect smoke rings around your legs when you wear them. To make the experience even more realistic, we suggest seasoning them with rich, wafting nicotine from bingo night at the VFW or maybe a few hours of backgammon with your Greek fishermen friends.
TBA? Yes, we’re giving fans the chance to officially name our new purple Cordarounds. To see the 150 or so ideas they’ve come up with so far, click here. Got some suggestions of your own? Post them now, and you might win your very own purple pair! Later this week, we’ll put it to a vote on our Facebook Fan Page. Stay tuned!
Like all Cordarounds, these new horizontal-corduroy trousers are far quieter and more aerodynamic than conventional, vertical cords — and, most important of all, they won’t cause crotch-combusting friction. You’ll find them exclusively at Betabrand.com.
Coming Soon: The Great Betabrand Brand Hackathon
Attention, graphic designers and front-end developers: Want to help us test the limits of e-commerce taste and legality as we spend 48 frenetic hours rebranding Cordarounds, Sons of Britches, and other Betabrand products? We’re inviting you to join Betabrand and UX wizards (also our next-door neighbors) Luxr.co for a two-day creative jam at Betabrand headquarters September 20-21. For more information, e-mail Chris@betabrand.com. More details to come!
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