Today, Dear Reader, we’ve got incredible things in store for you. For what other fashion newsletter can promise cornea-searing trousers, a new gang for bicycle commuters, and a Tex-Mex restaurant overrun by space lunatics?
First up: new Graphite Bike to Work Pants. Like all our Bike to Work Pants, this latest version sports a secret inner brilliance: cuffs that roll up to reveal super-bright reflective material, plus an equally blinding pullout that deploys from a rear pocket. The result: radical reflectivity that lets drivers and pedestrians know you mean business.
Speaking of business, these pants were designed to be supremely office-appropriate. In addition to subtle cyclist features like a zippered rear pocket and reinforced crotch, they feature a slimmer fit and slash pockets, and even sport a diamond tie-cloth liner — it’s sort of like wearing a tie around your waist, but without confused looks from coworkers.
Next up: new Women’s Bike to Work Pants. We dyed them a rich, resounding, stop-sign red to improve the odds of not getting run over by a maniac unicyclist or dump-truck driver.
They’ve got all the cornea-searing reflectivity of our men’s Bike to Work Pants, along with cyclist-friendly features like a reinforced crotch, a higher back rise for superior crack coverage, and a subtle stretchiness for better mobility. And if you happen to work in a maraschino-cherry factory and are forever staining your pants, look no further!
The Towering Sutros: A Bike to Work Gang Think Tank
Have you heard about the Towering Sutros, the roughest, toughest gang of two-wheeled commuters in San Francisco? No? That’s because they don’t exist yet. Help us change that.
We’d like you to help us develop the official logo — as well as all the other important stuff a bike to work gang needs, like a charter, motto, song, and handshake. Post your brilliant suggestions in the comments section of our bike-to-work gang page. You can also sign up for a Towering Sutros T-shirt; if enough prospective members want them, we’ll go ahead and make a bunch. (Also got some ideas for bike to work gangs in your city? We want to hear about it!)
Now In Development: Two-Faced Britches for Women, Pinstripe BTW Pants for Men
Here’s the latest project percolating in the Betabrand Think Tank: Two-Faced Britches, our new take on Sons of Britches — er, make that Daughters of Britches. Do you like the name, or would you prefer to call them “Recessive Jeans” (or something else)? Ladies, let us know!
In other thrilling Think Tank news, Bike to Work Pants are joining Executive Hoodies and Dress Pant Sweatpants in the Betabrand Parade of Pinstripes! That’s right: Wool Pinstripe Bike to Work Pants are now in development. At last, a pair of trousers for pedal-pushing CEOs, bike messengers with delusions of grandeur, and any other two-wheeled commuter who wants to ride high in the saddle.
Wool Pinstripe Bike to Work Pants and Two-Faced Britches are just Think Tank prototypes right now. Want to help us turn them into full-fledged Betabrand products? Leave your feedback in the comments section of each product page. You can also sign up for e-mail product alerts, so you’ll know the instant they’re actually available for sale. Remember: If enough people like ’em, we’ll make ’em!
The Betabrand DiscoLab Gets Google-ized!
Our friends at San Francisco’s West of Pecos were recently chosen to be Tex-Mex guinea pigs for a new version of Google Maps that offers panoramic views inside buildings. Shrewd restaurateurs that they are, they invited Betabrand employees to put on their Disco finery and stage some sort of exotic performance-art piece that involved a mariachi band, death-defying gymnastics, and at least one innocent dog. Click here and explore this circus of shiny shame for yourself.
How To Get 10-20% Off Every Day — And Get Famous Along The Way
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