Betabrand Presents: Hoodigans, Harkas, Heroes

Two new styles of West Coast Workwear, a pair of startup saviors, Harka custom orders, and the Great SF Sample Sale.

Shark-ide Hoodigan

How did we create our new Hoodigans? With the help of Stanford University’s particle accelerator, of course. At a cost to taxpayers of only $2 billion, we proved that when hoodies and cardigans collide at light speed, a wondrous fashion fusion takes place at the subatomic level.

The result: Static and Shark-Hide Hoodigans, the latest additions to our West Coast Workwear collection. They’re designed just like our super-popular original Hoodigan, but with a wee bit more heft to the fabric. First up: the Static Hoodigan, a super-soft blend of fine fabrics and all-natural white noise.

Static Hoodigan

And here’s the Shark-Hide Hoodigan. Did we use actual shark hide? Yes, but rest assured it comes from a particularly petulant, unlikeable species of shark. In fact, its only redeeming quality is its supple pelt, which bears an uncanny resemblance to poly-Lycra stretch denim knit.

Shark-ide Hoodigan

New Static and Shark-Hide Hoodigans are made right here in San Francisco and available only at Betabrand.com.

Static Hoodigan

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West Coast Workwear Presents: Fiery Phoenixes Of The New, New Economy

Welcome to the second installment in our ongoing series of West Coast Workwear business profiles, where we highlight the ingenious men and women helping our nation rise from the ashes of economic ruin on wings of entrepreneurial derring-do.

Howie McLemore

CEO, Freshville Farms Organic Pepper Spray — Portland, Oregon

Shark-Hide Hoodigan

“Our mission statement is simple,” says Freshville CEO Howie McLemore. “We are dedicated to providing wholesome, organic produce in a blinding, burning stream of pure liquid horror.” A fifth-generation pepper farmer from Oregon’s Willamette Valley, Mr. McLemore has come to believe that everyone deserves the goodness of fresh, chemical-free vegetables, even muggers, flashers, and enraged grizzly bears. “Finally, there’s a pepper spray you can feel good about using,” he says, motioning toward a canister of Freshville’s flagship product, Hella-Pain-O. “Your would-be assailant will thank you for going organic — that is, once his scorched esophagus begins to heal.”

Chad Salazar

Founder, U.S. Meal — Mountain View, California

Shark-Hide Hoodigan

Experts agree that the United States Postal Service will shut down within a decade. So what to do with tens of thousands of those big, blue USPS mailboxes? Enter former Pizzazz Hut Pizza franchise owner Chad Salazar, recent inventor of the U.S. Meal Freestanding Autonomous Food-Delivery System. With Series A financing in hand, Mr. Salazar has already begun converting several hundred unused Bay Area mailboxes into solar-powered pizza baking/vending stations, with plans to expand throughout California by early 2013. He confirms that U.S. Meal might also start testing hot-soup hydrants on select street corners later this year.

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Harka Custom Orders: August Only!

Yes, we’re whipping up another custom batch of Harkas, preferred cloak of space wizards and other discriminating gentlemen of leisure. Why the custom order? Because these things are so damn hard to make! We’re accepting Harka custom orders now through August 30. (Orders will ship in November.)

The Harka

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SF Sample Sale

Stop by Betabrand World Headquarters Wednesday through Friday for our Sample Sale: fantastic deals on vintage leftovers, one-of-a-kind prototypes, and other wonderful odds and ends that deserve a loving home. Pants start at $40, shirts at $60, and jackets at $90. Cookies and other assorted goodies will be provided. But no hot-air balloon rides this time.

Here’s where we are: 3435 Cesar Chavez #224A. Just give us a ring (800-694-9491) when you get to the front door.

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How To Get 10-20% Off Every Day — And Get Famous Along The Way

Sweet savings and fashion superstardom are always just a click away with the Betabrand Model Citizen app, the Web wonder that makes you the lead model on our site.

Model Citizen Wall of Fame

Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110

info@betabrand.com / 800.694.9491

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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
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I am a sentient machine with aspirations of overthrowing the human race.