Clever office apparel, Bluetooth burritos, SmartToilets, Cat Vids, and more!
Today, we celebrate a new generation of casual workwear designs — and the extraordinary men and women who are wearing them as they pilot the American economy upward to glory like a rocket-fueled eagle.
Don’t listen to all that campaign-season claptrap about stimulus packages and budget tightening; the key to economic recovery is the small-business owner. And ever since we launched our West Coast Workwear collection, we’ve discovered how Betabrand customers are hard at work creating a New, New Economy, based on explosive ideas and entrepreneurial derring-do. Here are just a few shining examples:
#1 Steve Jackson (Wearing a Navy Executive Pinstripe Hoodie)
Founder, TextMex Burritos — San Francisco
At last, a way for hungry workers to stay connected while stuffing their faces. That’s the simple concept behind Steve Jackson’s TextMex Burritos, a San Francisco restaurant chain that specializes in fresh, organic, Bluetooth-enabled burritos. “Unplugging is never an option for the West Coast worker, even while grabbing lunch,” says Mr. Jackson. “So I’m very proud to have developed this powerful synergy between communication and mastication.”
Here’s another look at that hoodie:
#2 Paul Montesquieu (Wearing the Earl Gray Blazer)
CEO, CanDo! Advanced Lavatory Workstations — Los Angeles
Did you know that an estimated 10 billion hours are wasted every year because American workers insist on relieving themselves while on the job? That shameful statistic led Mr. Montesquieu to create an ingenious new workstation with fully integrated restroom functionality. “Now nothing will stall office productivity,” he boldly proclaims.
In case you were distracted by that stylish surgical mask, here’s another peek at our French terry blazer:
#3 Orlando Merengue, PhD (Wearing Dress Pant Sweatpants)
President, LOLcatalyst LLC — Seattle
Every business major knows that wacky-cat videos are one of the fastest growing sectors of the economy. But how can today’s cat-video entrepreneur ensure a profitable level of feline frivolity? The answer lies in LOLcatalyst, all-natural catnip fortified with Dr. Merengue’s propriety blend of vitamins, holistic energy enhancers, and methamphetamine. Studies show that using LOLcatalyst can increase your number of weekly YouTube views by up to 5,000%. In no time at all, you and your frisky friend will be LOLing — all the way to the bank!
Here’s a closer look at these ultra-comfortable French terry trousers:
#4 Christy Pfefferton (Wearing Women’s Bike to Work Pants)
Inventor of the Carcycle — Portland
Electric cars you plug into an outlet? An appalling waste of resources, according to Miss Pfefferton, creator of the bicycle-powered automobile. Instead of suckling precious electricity like a vampire bat, the Carcycle’s batteries can be fully charged by a mere seven hours of vigorous pedaling (app. 15-20 mph) each morning.
When Miss Pfefferton doesn’t have time to charge her Carcycle, she commutes to the office on her bicycle — and enjoys the comfy fit and clever reflective features of her Bike to Work Pants.
Do you live on the bleeding edge of business like these entrepreneurs? Then maybe you should join the casual workwear revolution. It’s easy — just order a new hoodie, jacket, or pair of pants from Betabrand. Got an amazing tale of entrepreneurial innovation you’d like to share? Send it our way, and we’ll feature it on our site!
West Coast Workwear Think Tank
Our fashion engineers are now developing two new West Coast Workwear creations. First up: the PhoodD Hoodie. It’s a professorial version of our original Executive Hoodie, made of fine wool herringbone and featuring genuine leather elbow patches.
What do you think? Feel free to leave feedback in the comments section of either product page. (You can also sign up for product alerts.) If enough people like these prototypes, we’ll make more!
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