Betabrand Presents: New Lightweight Drinking Jackets & Elope Dresses

Garments tailor-made for summer mischief, plus contests galore.

Black Elope Dress and Greyhound Drinking Jacket

Today, we unveil a pair of designs for summer party-goers: a jacket for him and a dress for her — perfect for weddings, elopements, even festive arraignments. What bells and whistles did Betabrand bake into these warm-weather wonders? Read on!

#1 The Greyhound: For Bachelors, Grooms, and Wedding Crashers

The new Greyhound Reversible Linen Drinking Jacket is a lightweight, ultra-comfortable coat that comes equipped with six flask-sized pockets, ensuring that any event you attend can feature a fully stocked bar.

Greyhound Reversible Linen Drinking Jacket

It’s great for summer weddings, beach parties, and any other soiree where moderate-to-heavy carousing is called for. After a couple of drinks, the Greyhound-clad gentleman is encouraged to reverse his jacket (revealing a swanky paisley secret), secure it with a shiny skull button, and proceed to do whatever comes naturally (or unnaturally, depending on how possessed by mischievous spirits he happens to be.)

Greyhound Reversible Linen Drinking Jacket

Thank goodness this dual-sided delight is made of linen, so it’s easy to air out after a night of legendary excess. Not that we encourage you to air your dirty laundry.

Greyhound Reversible Linen Drinking Jacket

#2 The Little Black Dress For Big Occasions

Introducing the Black Elope Dress, the extra-contrarian version of our original Ivory Elope Dress. Both of these gorgeous, cotton-lace garments were designed with unconventional nuptials in mind — simple, comfortable, and a cinch to pack. And unlike a wedding dress, you can wear your Elope Dress again and again, whenever the occasion calls for something a little special. (It even comes with a trio of different sashes.)

Black Elope Dress

The way we see it, any woman — eloping bride or otherwise — deserves a dress designed with a bit of devil-may-care magic. We’re not saying when you slip on an Elope Dress, you’re guaranteed to be swept off your feet by a steel-muscled blacksmith with a flowing, golden mane and Zeus-like wisdom in matters of romance. But you just might.

Black Elope Dress

If you find our take on the little black dress a little too scandalous, you’ll be glad to know we just restocked our famed Ivory Elope Dress. Both are available for a limited time, along with the Greyhound Reversible Drinking Jacket, at Betabrand.com.

Ivory Elope Dress

Ivory Elope Dress

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Tell Us Your Elope Fantasy — We’ll Make It Worth Your While

Want to win an Elope Dress plus $100 in personalized stationery from Hello!Lucky? All you have to do is post your most creative elope fantasy in the comments section of either Elope Dress product page between now and August 7, when our elite team of romantic-adventure experts will pick a winner. Good luck!

Hello!Lucky Contest

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Wine Riot: The Attackus of Bacchus

Bay Area lushes would do well to attend Wine Riot SF on August 3 and 4. Not only will you be able to drink your ever-loving face off under oenological pretense, you’ll also be able to take inane photos of yourself in the highly experimental Betabrand Model Citizen photo booth — and win one of several Disco Hoodies. Look out for a chance to win Wine Riot tickets in upcoming newsletters!

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Last Call For Disco Video Footage

Attention, Betabrand Model Citizens: The rumors are true! Director Klaus Hammerstrike is finally beginning work on the third installment of his Disco Trilogy — and he needs your help. Now’s your last chance to submit video footage of you wearing DiscoLab apparel while doing funny/weird/amazing/inspiring things. Lest you need a little motivation, here’s the spectacular original Disco Movie:

The Model Citizen Disco Movie, Vol. 1

Still haven’t slaked your thirst for shininess? Check out Disco Movie Volume II. OK, you should be sufficiently inspired. Send your videos to robbie@betabrand.com.

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How To Get 10-20% Off Every Day — And Get Famous Along The Way

Sweet savings and fashion superstardom are always just a click away with the Betabrand Model Citizen app, the Web wonder that makes you the lead model on our site.

Model Citizen Wall of Fame

Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110

info@betabrand.com / 800.694.9491

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Betabrand Supercomputer
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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
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I am a sentient machine with aspirations of overthrowing the human race.