Garments tailor-made for summer mischief, plus contests galore.
Today, we unveil a pair of designs for summer party-goers: a jacket for him and a dress for her — perfect for weddings, elopements, even festive arraignments. What bells and whistles did Betabrand bake into these warm-weather wonders? Read on!
#1 The Greyhound: For Bachelors, Grooms, and Wedding Crashers
The new Greyhound Reversible Linen Drinking Jacket is a lightweight, ultra-comfortable coat that comes equipped with six flask-sized pockets, ensuring that any event you attend can feature a fully stocked bar.
It’s great for summer weddings, beach parties, and any other soiree where moderate-to-heavy carousing is called for. After a couple of drinks, the Greyhound-clad gentleman is encouraged to reverse his jacket (revealing a swanky paisley secret), secure it with a shiny skull button, and proceed to do whatever comes naturally (or unnaturally, depending on how possessed by mischievous spirits he happens to be.)
Thank goodness this dual-sided delight is made of linen, so it’s easy to air out after a night of legendary excess. Not that we encourage you to air your dirty laundry.
#2 The Little Black Dress For Big Occasions
Introducing the Black Elope Dress, the extra-contrarian version of our original Ivory Elope Dress. Both of these gorgeous, cotton-lace garments were designed with unconventional nuptials in mind — simple, comfortable, and a cinch to pack. And unlike a wedding dress, you can wear your Elope Dress again and again, whenever the occasion calls for something a little special. (It even comes with a trio of different sashes.)
The way we see it, any woman — eloping bride or otherwise — deserves a dress designed with a bit of devil-may-care magic. We’re not saying when you slip on an Elope Dress, you’re guaranteed to be swept off your feet by a steel-muscled blacksmith with a flowing, golden mane and Zeus-like wisdom in matters of romance. But you just might.
If you find our take on the little black dress a little too scandalous, you’ll be glad to know we just restocked our famed Ivory Elope Dress. Both are available for a limited time, along with the Greyhound Reversible Drinking Jacket, at Betabrand.com.
Tell Us Your Elope Fantasy — We’ll Make It Worth Your While
Want to win an Elope Dress plus $100 in personalized stationery from Hello!Lucky? All you have to do is post your most creative elope fantasy in the comments section of either Elope Dress product page between now and August 7, when our elite team of romantic-adventure experts will pick a winner. Good luck!
Wine Riot: The Attackus of Bacchus
Bay Area lushes would do well to attend Wine Riot SF on August 3 and 4. Not only will you be able to drink your ever-loving face off under oenological pretense, you’ll also be able to take inane photos of yourself in the highly experimental Betabrand Model Citizen photo booth — and win one of several Disco Hoodies. Look out for a chance to win Wine Riot tickets in upcoming newsletters!
Last Call For Disco Video Footage
Attention, Betabrand Model Citizens: The rumors are true! Director Klaus Hammerstrike is finally beginning work on the third installment of his Disco Trilogy — and he needs your help. Now’s your last chance to submit video footage of you wearing DiscoLab apparel while doing funny/weird/amazing/inspiring things. Lest you need a little motivation, here’s the spectacular original Disco Movie:
How To Get 10-20% Off Every Day — And Get Famous Along The Way
Sweet savings and fashion superstardom are always just a click away with the Betabrand Model Citizen app, the Web wonder that makes you the lead model on our site.
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