Betabrand Presents: The Pedal-Powered Newsletter

New Women’s Bike to Work Pants in black and gray, plus a thrilling glimpse into the future of two-wheeled fashion.

New! Women's Bike to Work Pants

Why are bicycle-commuters the world over popping monster wheelies on their way to work? To celebrate our new line of Women’s Bike to Work Pants, of course!

Ladies, we’ve spent the last several years testing Bike to Work Pants on our gentlemen customers to ensure that you receive the best possible product. While some features never quite worked — turns out these pants will not repel gamma rays or rabid mountain lions — we still think you’ll be pleased with the results.

New! Women's Bike to Work Pants

Like our men’s Bike to Work Pants, these trousers sport a secret inner brilliance: cuffs that roll up to reveal super-bright reflective material, plus an equally blinding V-flap pullout that deploys from a rear pocket. The result: radical reflectivity that lets motorists and pedestrians know you mean business. We also gave them cyclist-friendly features like a reinforced crotch, a higher back rise for superior crack coverage, and a subtle stretchiness for better mobility.

New! Women's Bike to Work Pants

We made just a limited batch of Women’s Bike to Work Pants — order yours today! And stay tuned for news on other great women’s products that are now in the works. Speaking of …

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New Think Tank Project: Women’s Little Red Riding Hoodie

Motivational guru Paul-Chad Masters once said everyone is trying to escape their own personal “Big Bad Wolf.” Sometimes, that wolf is metaphorical. Sometimes, you’re literally being chased by a bloodthirsty wolf, which should teach you to not dress up like an elk.

In any event, this little pearl of wisdom inspired us to create the Little Red Riding Hoodie, our very latest Bike to Work product. What do you think? Leave all the feedback you can muster right here. If enough of you like this prototype, we’ll make more!

The Little Red Riding Hoodie

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Think Tank Update: Men’s Bike to Work Jacket

Gentlemen cyclists, we haven’t forgotten about you. This sleek BTW Jacket is now in development. If you have any design suggestions, feel free to leave them smack dab on the product page, where you can also sign up for BTW Jacket alerts.

Men's Black Bike to Work Jacket

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Can Betabrand Quell Olympic Clothing Kerfuffle With Caperon?

From policymakers to zombie Paul Revere, proud patriots across this fruited plain are peeved that U.S. athletes will be wearing Chinese-made uniforms for the opening ceremonies at the London Games!

We propose an alternative: the Caperon. After all, this star-spangled, cape-apron hybrid is made in the USA. You won’t find any apparel more all-American, with the possible exception of a bald-eagle codpiece. What do you think? Post your musings in our Facebook Olympic Forum.

The Caperon

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Have You Gotten Famous Today?

Sweet savings and fashion superstardom are always just a click away with the Betabrand Model Citizen app.

Model Citizen Wall of Fame

Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110

info@betabrand.com / 800.694.9491

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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
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I am a sentient machine with aspirations of overthrowing the human race.