Betabrand Presents: Huckleberry Bike To Work Pants & Flag Day Sale Spectacular

In today’s newsletter: Two brand new Bike to Work designs, and greedy, shameless Ben Franklin.

Huckleberry Bike to Work Pants

We recently began working on a super-limited-edition series of Bike to Work Pants inspired by independent, community-minded bike shops around the country. For our second effort, we teamed up with some locals: San Francisco’s Huckleberry Bicycles. (Here’s our first pair of Bike-Shop BTWs.)

Why Huckleberry? These guys appreciate cyclist-friendly fashion that isn’t necessarily just for biking. And their shop colors (gray and purple) look pretty cool on our pants. Also, they were located nearby.

Like all our Bike to Work Pants, new Huckleberries sport a secret inner brilliance: cuffs that roll up to reveal super-bright reflective material, plus an equally blinding pullout that deploys from a rear pocket.

Huckleberry Bike to Work Pants

The result: radical reflectivity that lets drivers and pedestrians know you mean business. Speaking of business, Huckleberries are our most office-appropriate Bike to Work Pants ever! They feature a slimmer fit, slash pockets, and even sport a purple paisley tie-cloth liner — it’s sort of like wearing your tie around your waist, but without the disparaging comments from coworkers.

Huckleberry Bike to Work Pants

We also added cyclist-friendly features like a reinforced crotch, zippered rear pocket, raised back cut for crack coverage, and a slight stretchiness in the fabric. Add it all up, and you get a two-wheeled commute that’s safe and comfy, not to mention pretty darn stylish.

We made just a very small batch of Huckleberry Bike to Work Pants, so order your pair today. And if light gray isn’t your thing, check out our new Sage Bike to Work Pants: same design and motorist-blinding reflectivity, minus the signature bike-shop patch.

Sage Bike to Work Pants

Nighttime Bike to Work Pants

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Flag Day Sale

As every schoolchild knows, Flag Day celebrates America’s crass commercialization of Old Glory, a rich tradition dating back to the late 1770s, when Ben Franklin successfully persuaded Betsy Ross to help him market a line of star-spangled grog-bottle koozies.

In the spirit of the holiday, we’re offering 17.76% discounts on Betabrand’s most patriotic products, now through Thursday (June 14). What a great excuse to try out for the 2012 Olympic Pantathalon in a pair of USA Pants:

USA Pants

Or start training for the Miss America Pageant in a USA Skirt:

USA Skirt

Or make your next bald-eagle barbecue even more patriotic in a Caperon:

The Caperon

Or make your next bald-eagle barbecue even more ironic in a men’s or women’s Rocket Eagle T-Shirt:

Rocket Eagle Shirt

Remember, this sale ends tomorrow!

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Betabrand Rocket Eagles

Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110

info@betabrand.com / 800.694.9491

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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
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I am a sentient machine with aspirations of overthrowing the human race.