Gentlemen, prepare to go gaga over our beautiful pleated dresses! (Ladies may be interested as well.) Also, our special deal on Cordarounds has been extended.
Throughout Betabrand's long and illustrious history, we've primarily been in the business of selling men's clothing. And so we've relied on tried-and-true marketing methods like epic food fights, bloody bicycle-commuter throwdowns, and white-knuckle stuntmanship.
With the recent launch of the Betabrand women's collection, however, we've begun to question how receptive our male audience may be to images of cute skirts and dresses. (Case in point: We received hundreds of e-mails protesting the conspicuous lack of machine guns in our Elope Dress ads.) Perhaps we're underestimating their capacity to appreciate a comfortable bodice. But just to be safe, we created today's newsletter with menfolk in mind.
Because we work in a city that spring and summer typically ignore, any period of relative warmth and sunshine is cause for celebration around the office. We think it’s also cause for wearing something a little special. After all, who knows when the next shiver-free day might arrive? That’s why we made the limited-edition Clarion and Precita Pleated Dresses — dresses that make us pine for windless mornings and fog-free afternoons. (Men: Do you not also pine for these things?)
The Precita features a painterly water-flower print, yellow sash, and matching yellow pockets. The Clarion combines a vintage lantern-print bodice and matching pockets with a navy skirt. (Neither, we regret to say, comes with embroidered NASCAR patches or built-in beer koozies.) Be sure to roll over the Fit button on each product page for more details, including sizing. If you have any additional questions, please call us (800-694-9491); one of our designers will be happy to speak with you.
Congratulations on making it this far into the newsletter, men! As a reward, please enjoy the following video:
Now, about those dresses. Betabrand fashion engineers have thoroughly tested every stitch to ensure they can handle the very toughest warm-weather challenges, including alfresco brunches, picnics in the park, carefree sidewalk strolling, and construction-worker catcalls, to name just a few.
Or, if you prefer, you can watch this.
The Lord of Cord Has Spoken: Cordarounds Deal Extended!
By supernatural decree, we've been compelled to continue our horizontal-corduroy special through the weekend. Buy any two pairs of Cordarounds, including these four new editions, and get $40 off.
Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110
firstname.lastname@example.org / 800.694.9491
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