At last: a dress for weddings on a whim. And for the gents, the Executive Hoodie Think Tank Project.
For Betabrand's very first foray into women's clothing, we wanted to create a garment with a fun, adventurous spirit. And so we came up with the Elope Dress, designed for the bride-to-be who’d just like to pack a weekend bag, grab her partner, and hit the road to matrimony — literally.
There are, of course, so many good reasons for you to elope:
Insane future in-laws.
Friends and relatives who don't approve of your fiance's doomsday cult.
Don't need a ham-carving station or a DJ whose name ends with a "z".
Can't afford enough parachutes for the wedding party.
No problem. We designed this gorgeous, cotton-lace garment for all manner of unconventional nuptials. Running off to a beach in Mexico, a wedding chapel in Vegas, or just down to city hall? No matter where in the world you choose to exchange vows, rest assured the Elope Dress is a cinch to pack and travels like a dream.
And this isn't a dress you wear once and then pack away in a hermetically sealed box. Slip on the Elope Dress for your honeymoon, anniversary, or a thousand other special occasions. (Psst: You don't even need to get married to wear it!) Want to switch up shoes and accessories? With a trio of different sashes, that's no problem.
And the price? Just $170, which is probably less than that electroplated wedding-cake topper your mother had her eye on.
Gentleman: For a truly romantic gesture this Valentine's Day, we suggest you direct your sweethearts to our new women's collection, where they'll find the limited-edition Elope Dress plus four other items in development. (Click on the image below to hear more from our head womenswear designer, Janice Mao.)
Ladies: These are just the first of many great women's garments to come. We’d love to get your feedback on what we’re making right now, so please leave your copious comments in the Think Tank section of any product page.
The Executive Pinstripe Hoodie: Another Think Tank Creation
With the brain-exploding success of our Dress Pant Sweatpants (now in production run #4!) and tons of support for our Earl Gray Terry Blazer project, we thought it was time to introduce another off-kilter officewear idea: the Executive Pinstripe Hoodie. Imagine a casual hoodie crafted from superfine Merino wool.
Love it? Hate it? Leave your feedback — constructive, destructive, or otherwise — in the Think Tank. If enough folks give this hoodie the thumbs up, we'll put it into production!
Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110
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