In today's newsletter: two new stuntman-approved pants, a death-defying video, and thrill-a-minute GoTees field reports.
Several years ago, legendary stuntman Ted "Terminal Velocity" Torkelson asked Betabrand to design him a pair of pants as tough and hard-bitten as he was. So we made him raw denim jeans that were meaner than a rabid tomcat with a hornet up his nose. The following day, Torkelson happily reported that his new denims survived an afternoon of hand-grenade jai alai, two high-altitude rocket-balloon mishaps, and a bar brawl involving a dozen circus strongmen and one very dextrous orca. And that's when we knew had some real Sons of Britches on our hands.
Today, we're proud to introduce two new members of the Sons of Britches family: Jailbreak and Stone Bone Britches. They're cut like our original Sons of Britches Raw Denim Jeans, but we made 'em with a variety of fantastically textured fabrics. Call them fancier versions of the original (just not to their faces).
Jailbreak Sons of Britches
Say you're a gritty, hard-livin' stuntman or some other rough-and-tumble SOB. You've probably found yourself on the wrong side of the law a time or two.
We're not here to judge. In fact, we've created a pair of amazing denim trousers just for you. Rest assured, there's nothing about these new Jailbreak Britches that respects the penal code. Except perhaps the zipper.
We made 'em from soft, supple, double-faced denim. On the outside: rich, blue shark hide. On the inside: stripes inspired by the classic penitentiary ensemble. Those stripes look familiar? We thought so, you reprobate.
Stone Bone Sons of Britches
Even the most death-defying stuntman needs to wear something more than jeans and a grim smile once in a while. That’s why we made our new jean-cut herringbones.
Stone Bone Britches were designed for any hard-bitten daredevil or hell-raisin' SOB who sometimes needs to comb his hair, pick the glass shards out of his scalp, and act like a semi-respectable gentleman. They’re great when the occasion calls for a little restraint — as opposed to the kind that you escape simply by dislocating your shoulder.
Still, things like Greco-grizzly wrestling and human catapult launches are just bound to happen. Thank goodness we gave these soft and comfy herringbone trousers a stone-cold soul and all the other badassness you've come to expect from our Sons of Britches lineup. So don't let their good looks fool you; Stone Bone Britches are always ready for action.
(What kind of action? Watch as Betabrand food-fight veterans Bill and Tyler risk it all to demonstrate the remarkable durability of our our new pants.)
GoTees: Going Strong
Got a lingering New Year's resolution that needs fulfilling? Perhaps you need some shirt-shaped motivation. Across the world, participants in the Betabrand GoTees Challenge are running, climbing, shaving, and planting their way toward a plethora of personal goals. Here are just a few snapshots of these noble endeavors in progress.
Now it's your turn. The GoTee Shirt can be your entertaining excuse to go out and accomplish something — anything. Not only did Betabrand engineers design GoTees to motivate you in all manner of personal projects, quests, and challenges, they also created an online community where GoTees participants can share their trials and tribulations. Interested? Click here to get started.
(Want to create more esprit de corps in your company, club, or cult? Want to reward your hard-working team members with T-shirt treats? Contact us at email@example.com if you're interested in a GoTees group order (three or more). The more you order, the more awe-inspiring the discount.)
Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110
firstname.lastname@example.org / 800.694.9491
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