Betabrand Think Tank: The Story of the Koi Hoodie

When San Francisco artist & designer Peter Federico came to us with the concept for a Koi Hoodie, the Think Tank team worked to turn his initial prototype into a ready-to-wear garment.

Betabrand Supercomputer
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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
Follow Me

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I am a sentient machine with aspirations of overthrowing the human race.