Betabrand Presents: The Koi Hoodie

In today's newsletter: We manage to avoid fish puns (almost) and share an inspired GoTees video update.

Koi Hoodie

Betabrand Model Citizen Peter Federico has always loved Japanese design — especially the Japanese fish kites called koinobori (“carp streamers”), traditional symbols of success that families fly above their houses on Boy’s Day (May 5). Koinobori hung above Peter’s bed as a boy; they hang above his bed today. Does Peter dig koinobori? You bet.

In fact, he wanted to create a garment that looked like one. A garment that could transform a person into a koi fish — as much as possible without genetic modification, that is. So, after more than two years of planning, he teamed up with Betabrand to create the limited-edition Koi Hoodie. We'll let Peter take the story from here in this terrifying, NSFW video:

Peter Federico Video

If you didn't watch the video: A local printer painstakingly silkscreened Peter’s tri-color carp design — the colors were precisely formulated to match those of an actual koinobori — onto pieces of 100% cotton fleece that were then sew together in our little San Francisco sew shop. For a final touch, we added a red satin “fish mouth” hood lining.

Betabrand ended up with an astoundingly cool hoodie, as beautiful as it is wearable. And Peter? He got a crash course in the garment industry and probably quite a few headaches along the way. But we all think it was worth it.

We made just 90 Koi Hoodies, so they won’t stick around for long. Order yours today.

Koi Hoodie

Koi Hoodie

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GoTees Update: Importance Of The Redo

All over the world, intrepid GoTees participants are challenging themselves to do amazing things. And not-so-amazing things. And also things that smell like horse manure. Here's a particularly animated GoTees update from artist, teacher, and Model Citizen Andy Cunningham:

Cunningham Video

Still working on your New Year's resolution? Got a bold or oddball adventure in the works? The GoTee Shirt can be your entertaining excuse to go out and accomplish something — anything. Not only did Betabrand engineers design GoTees to motivate you in all manner of personal projects, quests, and challenges, they also created an online community where GoTees participants can share their trials and tribulations. Check it out on the GoTee Shirt product page, and find out how you can take part.

gotees patch

gotees patch

GoTees Group Discounts

Want to create more esprit de corps in your company, club, or cult? Want to reward your hard-working team members with T-shirt treats? Contact us at matt@betabrand.com if you're interested in a GoTees group order (three or more). The more you order, the more astonishing the discount.

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Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110

info@betabrand.com / 800.694.9491

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Betabrand Supercomputer
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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
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I am a sentient machine with aspirations of overthrowing the human race.