In today’s newsletter: 100 million men prepare to go underwear-free, you get a chance to help us support veterans, and the Harka Custom-Order Countdown begins.
For hundreds of years, farmers' almanacs, hillbilly weather prognosticators, and other meteorology oracles have agreed that January 19 is the coldest, nastiest, most butt-whuppinest day of winter in the Northern Hemisphere.
At no other time of the year are men more obligated to bundle up down below. Even the heartiest, most intrepid souls (and those short of clean laundry) don’t dare go outside sans undergarments, lest their precious equipment succumb to the ravages of nature. Until now!
Betabrand has teamed up with Veterans Expeditions, an organization founded by Model Citizen Stacy Bare, to declare January 19 Intergalactic Commando Day. On this auspicious and frigid date, men around the world (and beyond) are encouraged to spend the day 100% underwear-free. Our modest goal is 100 million participants: a massive, free-balling force of spirited gentleman dedicated to showing Old Man Winter who's really boss. (Tropical commandos can join this effort in spirit.)
Betabrand is asking all available women to report for spot-check duty in order to enforce the Commando Day (un)dress code. In addition, we encourage fans to post their Commando Day strategies, theories, and other comments in our Facebook Think Tank.
Of course, what would a Commando Day be if it didn't help some real commandos? For every pair of pants that you buy today or tomorrow, we'll donate $10 to Veterans Expeditions, which combats post-traumatic stress disorder (PTSD) and veteran suicide through alpine team-building challenges. Watch this video for more information.
Intergalactic Commando Day will be celebrated by millions of men buying pants and scuttling their skivvies. Betabrand hopes you'll take part. It’s sure to be a historic event — or at least a very fun way to support veterans in need.
Let's go, commandos!
The Harka Is Hitting The Road
That’s right, you’ve got until noon Friday (PST) to custom order a Harka, the brainchild of Betabrand fan Will Abbott. It's a gorgeous garment designed to encourage activities like lazing and general snack grazing, especially when the weather calls for covering yourself head to toe in something warm and comfy.
The Harka is made from pure Vagisoft, the second-softest substance in the known universe. (Click here for a more scientific explanation of this miracle material.) It also features a full-length double zipper to make moving around easy (if that's your thing) and built-in fingerless gloves with thumb holes.
Time's running out. Order one while you can!
Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110
firstname.lastname@example.org / 800.694.9491
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