In today's newsletter: revolutionary (in)formal trousers, thrilling GoTees field reports, and a countdown to Int'l Commando Day (Jan. 19).
One of our very favorite things (besides burritos) is discovering fantastic new fabrics — and using them in innovative ways.
Like when we got our hands on exquisite Japanese flannel and transformed it into the Jaflannel Shirt-Jacket, a garment inspired by the famous hipster lumberjacks of Tokyo. Or when we took the wool of Montana’s most notorious ovine outcasts and created a hoodie for the black sheep of the family. And, of course, there’s the ultra-rare horizontal corduroy that we fashioned into Cordarounds.
Here’s our latest curious combination of designs and materials: Dress Pant Sweatpants. More than a pair of pants, this is an experiment in sartorial subterfuge!
At first glance, Dress Pant Sweatpants look like fine charcoal wool trousers. Which they are, except for the wool part.
Now look closer; better yet, slip on a pair. We made ‘em from high-end French terry fabric, which has a subtle heather texture that’s similar to fine suit cloth. They look sophisticated, but they feel as slumped-on-the-couch comfy as your favorite pair of old sweats. Whether you're in the office or on the road, rest assured that these trousers will make any day feel like Casual Friday.
But no one will be the wiser.
Dress Pant Sweatpants are made for dressing up or dressing down. Or just lazing around. Like all our products, we made just a small batch of these remarkable trousers, so they won't be around for long.
Think Tank Update: Like our new Dress Pant Sweatpants? What do you think about a matching blazer? Take a look below. We've designed a prototype and now we need your feedback before we consider actually selling it. Please direct your helpful comments, scathing critiques, and other brainstorm debris to the Betabrand Think Tank.
A GoTees Update
The GoTees Challenge is in full swing after only a couple of days, with participants around the country taking those first sweat-soaked — and, in some cases, manure-filled — steps toward fulfilling their respective resolutions.
What's your resolution in 2012? To climb a mountain? Eat a mountain of Rocky Mountain oysters? Learn to paint porpoise portraits? Or perhaps teach a porpoise to paint portraits? In any case, the GoTee Shirt can be your entertaining excuse to go out and accomplish something — anything.
Not only did Betabrand engineers design GoTees to motivate you in all manner of personal projects, quests, and challenges, they also created an online community where GoTees participants can share their trials and tribulations.
Click here to get started. And remember, the first 100 participants to reach their goals receive an awe-inspiring Victory Shirt.
(Want to create more esprit de corps in your company, club, or cult? Want to reward your hard-working team members with T-shirt treats? Contact us at firstname.lastname@example.org if you're interested in a GoTees group order. The more you order, the more wonderful the discount.)
Countdown to International Commando Day
For hundreds of years, farmers' almanacs and hillbilly weather prognosticators have agreed that January 19 is usually the coldest, nastiest, most butt-whuppinest day of the year. It is also, quite coincidentally, the day that we plan to release two new styles of Sons of Britches, the most rough-and-tumble trousers available without professional stuntman credentials.
In light of this harmonious convergence, Betabrand has declared next Thursday, January 19, to be the first-ever International Commando Day. On this auspicious and frigid date, folks around the world should spend the day sans underpants to show just how tough they are. Our modest goal: 100 million commandos — a mighty free-ballin’ force greater than all the world’s armies combined. (We’ll also need a sizable squadron of intrepid ladies to perform spot checks to ensure compliance. Post your applications for active duty on our Facebook wall.)
Look for Commando Day updates in the Betabrand newsletter and on our Facebook Fan Page.
Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110
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