In today's newsletter: We give your New Year's resolution a nudge, take you on a North Pole hula adventure, and tantalize you with great closeout deals.
What's your resolution in 2012? To climb a mountain? Eat a mountain of Rocky Mountain oysters? Learn to paint porpoise portraits? Or perhaps teach a porpoise to paint portraits?
In any case, bravo! And here's your official uniform of individual achievement: the GoTee Shirt. It's more than a rugged crew shirt; it’s an entertaining excuse for you to go out and accomplish something — anything.
Not only did Betabrand engineers design GoTees to motivate all manner of personal projects, quests, and challenges, they also created an online community where GoTees participants can share their trials and tribulations. At long last, through the power of fashion and technology, a man trying to grow a mighty mustache in Maine can inspire a woman training to climb a mountain in Montana. And vice-versa!
Here's how the GoTees Challenge works:
When you get your GoTee, draw a design on the sleeve that symbolizes your goal. (Sharpies or Magic Markers are ideal.) Then snap a photo and send us a copy that we can share with the rest of the GoTees Community. The cooler, funnier, or flat-out weirder your logo, the better.
Submit periodic field reports to the GoTees message board. This is where you and your fellow participants can share stories, photos, and inspiration. (Also feel free to tweet about your adventures. Just be sure to include #GoTees.) Again, humor is strongly encouraged.
- If you reach your GoTees goal, we'll send you an awe-inspiring Victory Shirt. (Click on the image below for more info.)
Whether you ultimately succeed, fail, and/or wind up in a Turkish prison, at least you'll know that you've participated in a fantastic fashion adventure. TO VICTORY!
Group Order Discounts
Want to create more esprit de corps in your company, club, or cult? Want to reward your hard-working team members with T-shirt treats? Contact us at firstname.lastname@example.org if you're interested in a GoTees group order (three or more). The more you order, the more wonderful the discount.
Arctic Hula-Hoop Video Adventure: Can You Top It?
Need some GoTees inspiration? Meet Matthias Elliott: marine scientist, arctic adventurer, professional hula-hooper, and Disco Pants wearer. Watch this renaissance Model Citizen in action in the delightful video below, with music by longtime Betabrand fan Richard Panzer and his band Olla de Gringos. (Warning: includes hula-hoop footage hot enough to melt the Petermann glacier.)
Do you have thrilling raw video of you and your favorite Betabrand product? Send it our way (email@example.com), and we might turn it into a world-famous Betabrand Model Citizen video. That's right, you could join the likes of the arctic hula-hooper, the Discoceanographer, elephant-polo world champions, and the Sky Chi master.
The Mighty Cleanse Continues
We're purging our stockpiles of 2011 products to make room for this year's all-new inventions. Snag yourself some fantastic closeout deals, while you still can.
Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110
firstname.lastname@example.org / 800.694.9491
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