In today's newsletter: new herringbones, restocked Japants and Jaflannels, and a feel-good holiday gift for Japan.
Gather 'round, holiday shoppers! Saito Claus, otherwise known as Japanese designer Tomo Saito (when he's not wearing a silly hat at our behest), is here to unveil a new, limited-edition batch of signature shirt-jackets — and explain how you can bring some cheer to the earthquake-ravaged city of Ishinomaki.
First, let's hear about that new shirt-jacket:
Yes, Betabrand and Tomo are excited to introduce the new Saito Shirt-Jacket. It's made from exquisite Japanese herringbone, cut in the same style as Tomo's ridiculously popular Jaflannels. It also features neat design goodies like extra-large smock pockets, an adjustable button collar, and caramel-duck contrast fabric.
Now, about helping folks in Japan: For every Japants Collection product that we sell today and tomorrow — that includes the Saito Shirt-Jacket, Jaflannel Shirt-Jackets, Japants Cargo Trousers, and Japantarounds — Betabrand will donate $15 directly to the city of Ishinomaki, where Tomo's relatives and many other people lived as refugees after their homes were destroyed. Just for this occasion, we've fully restocked our supplies of Japants and Jaflannels.
In a weird way, our collaboration with Tomo has been inexorably tied to the tragedy in Japan. See, the earthquake and subsequent tsunami struck the very week of our first scheduled Japants release. We thought about scrapping our plans — not exactly the best time to promote a Japanese-themed product with such a glib name — but, at Tomo's urging, we decided to go ahead with the launch, and also give the city of Ishinomaki $50 for every pair of Japants we sold.
Twenty-four hours later, all our Japants were gone, and we had $5,000 to donate to local relief efforts. Now, with the holidays upon us, Tomo and Betabrand thought it would be a fine time to give Ishinomaki another gift. Like much of the devastated region around it, the city still needs lots of help.
Click on the image below to hear Tomo talk more about Ishinomaki and a Betabrand project that never quite happened.
Our little San Francisco sew shop only made 100 Saito Shirt-Jackets, so they won't stick around for long. Remember, order any product in our Japants Collection today or tomorrow, and $15 will go to benefit folks who can really use it.
Reminder: Blue Velvet B-Glasses Challenge
Our latest Model Citizen photo contest is in full swing. The prizes: a Blue Velvet Reversible Smoking Jacket for both the most popular submission and the one that makes the Betabrand Supercomputer chuckle the loudest. Here's how the contest works:
1. Use our Model Citizen app to upload a funny photo of yourself and then add a pair of virtual B-Glasses. Click here to get started, or click on the Model Citizen section of any Betabrand.com product page.
2. Like magic, you become a Betabrand star for all the world to see. And if the world really likes how you look (yes, your glamour shot also includes its own Facebook "Like" button), you might win a jacket!
3. The contest ends this Friday. Next week, we'll announce the two winners: the B-Glasses photo that gets the most "likes" and the one we find the funniest. (All contestants get a 10% discount they can add to any purchase.) Here’s a sampling of the submissions so far:
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