Betabrand Presents: Three New Sons of Britches

Newsletter keywords: trouser triplets, broken teeth, sand-blasted crocodiles.

Even the most death-defying stuntman needs to wear something more than jeans and a grim smile once in a while. That’s why we're introducing brand-new Broken-Tooth, Bull-Denim, and Plaid Sons of Britches. Names sound familiar? That's because these trousers triplets are the more polished offspring of our original Sons of Britches Raw Denim Jeans, one of the toughest, grittiest garments this side of sand-blasted crocodile hide.

Our new britches are designed for any rough-and-tumble SOB who sometimes needs to comb his hair, pick the glass shards out of his scalp, and act like a semi-respectable gentleman. They’re great when the occasion calls for a little restraint — as opposed to the big metal kind that holds one flush against the belly of a roaring fighter jet.

Still, things like 10-story free falls and human catapult launches are just bound to happen, no matter the situation. Thank goodness we gave these pants the same fit, finishes, and remarkable pain threshold as daredevil-approved Sons of Britches jeans. So don't let their good looks & supple fabrics fool you; these new trousers are always ready for action.

Broken-Tooth, Bull-Denim, and Plaid Sons of Britches are available now in the Betabrand store, along with original Sons of Britches Raw Denim Jeans and our hobo-approved Sons of Winos.

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The Great Model Citizen Amateur Stunt Challenge

All this daredevil talk got us wondering how many of our fans moonlight as amateur stuntmen and stuntwomen, and would they be willing to provide awesome photographic evidence of their derring-do while wearing Betabrand products. Then our team of lawyers shook their heads and waggled their fingers.

So, we figured the next best thing is to see how many of our fans are Photoshop wizards who'd like to submit made-up evidence of their stuntmanship. We'll proudly display the best entries in one of our upcoming newsletters.

To get started, just click on the new, redesigned Model Citizen section on any Betabrand.com page.

Need some inspriation? Look no further than our Model Citizen Hall of Fame.

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Betabrand Puma

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Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110

info@betabrand.com / 800.694.9491

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Betabrand Supercomputer
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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
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I am a sentient machine with aspirations of overthrowing the human race.