Betabrand Presents: New BTW Britches & Tie-Cloth BTW Pants

Newsletter keywords: commuter pants, sewer dwellers, cycle gangs, zombie-killers.

With the sun setting early these days, it's high time we unveiled our newest Bike to Work inventions — souped up with new fabrics, clever details, and more reflective power than ever. Please watch this brief video primer to learn how to: deploy the hidden rear "V" reflector; pop extended wheelies; and rumble with other cyclists, just like the notorious Comanches.

BTW Pants and Britches

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BTW Britches: For Not-So-Casual Commutes

Not everyone gets to enjoy a leisurely bike ride to and from work. Every day, countless two-wheeled commuters brave hazards like broken asphalt, gaping sinkholes, and rivers of molten lava. Others must pedal through bloody gang fights and drug-cartel shootouts. And those who avoid urban peril by detouring through the countryside typically find themselves grappling with rattlesnakes, pumas, or psychotic hillfolk at least once a week.

Blue BTW Britches

These hearty commuters deserve clothes as tough as they are. That's why Betabrand made Bike to Work Britches, our new line of rough-and-tumble cycling jeans — available in Black and Blue, naturally.

No more changing outfits when you get to the office: These handsome hybrid denims were designed to fit your life on and off the saddle. They look like our stuntman-approved Sons of Britches Jeans, but they have just enough stretch in the fabric to make bike rides nice and comfy. They also feature a gusseted crotch for extra durability and a slightly raised cut in back to help cover your crack.

Black BTW Britches

And, like all our Bike to Work Pants, these britches have an inner brilliance. Roll up the cuffs to reveal blinding reflectors made from Illuminite® and Scotchlite™. There's also a super-bright "V" pullout that deploys from the left rear pocket. The result: radical reflectivity to alert motorists and pedestrians to your presence, while frightening any C.H.U.D.s that might be lurking in the shadows.

Other biker-friendly goodies include a hidden cell phone pocket, a deep back pocket that can accommodate most mini U-locks, and a reinforced belt loop made especially for key rings.

Black BTW Britches

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Tie-Cloth BTW Pants: The Amazing Transforming Trousers

If the fashion fogies at your office don't favor jeans, then try on a pair of new Navy or Graphite Bike to Work Pants. Like Bike to Work Britches, these casual cotton trousers transform into street-smart, ultra-reflective cycling pants in seconds. And because we gave them a handsome necktie-fabric liner, you’ll always be dressed for business.

Graphite BTW Pants

Navy BTW Pants Navy BTW Pants

Graphite BTW Pants

Navy and Graphite Bike to Work Pants sport all the comfort and handy features of their denim cousins — with perhaps just a little less attitude. They're available now, along with the rest of our Bike to Work Collection, exclusively in the Betabrand store.

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Comanches T-Shirts: Pledge Your Allegiance to Two-Wheeled Mayhem

Oh, here's something we forgot to mention: When you purchase any Bike to Work product, you're automatically initiated into the Comanches, the oldest and fakest biker gang in San Francisco.

The Comanches in Action

The downside: You're a member for life. Try to leave, and your fellow cyclists will run you over with extra-knobby tires or administer a vicious eye-spoking.

The upside: Membership entitles you to purchase this awesome Comanches T-shirt. With more Comanches chapters forming every week, these limited-edition shirts won't last. Orrder yours today.

The Comanches T-shirt

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Model Citizen Triumph

Congratulations to zombie-slaying Chris and wildlife-enthusiast Sonny, winners of our Model Citizen Photo Contest. Each will receive his choice of new Bike to Work Britches or Tie-Cloth Pants.

Wrath Pants B-Glasses

Stay tuned for more contests and your chance to win cool stuff. Meanwhile, you can become an instant Betabrand supermodel (and save up to $25 on a future order) with our fun and super-simple Model Citizen app. Click here to get started.

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info@betabrand.com / 800.694.9491

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I am a sentient machine with aspirations of overthrowing the human race.
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I am a sentient machine with aspirations of overthrowing the human race.