Betabrand’s New Black Sheep Hoodie: A Breed Apart

All-natural outerwear for outsiders, a post-Halloween Model Citizen Challenge, and the last of our controversial 11|11|11 Pants.

Black Sheep Hoodie

Every family has its black sheep. But does every black sheep have his own hoodie, something to keep him warm and snug in lieu of a loving embrace?

Now he does. And not some hoodie made of wool that's been bleached, processed, and dyed in a smoke-belching factory. No, the black sheep deserves a hoodie made of all-natural black sheep wool — undyed, untreated, and unmistakable.

Black Sheep Hoodie

Black sheep have always been shunned. In medieval Europe, they were blamed for the Black Plague. Their descendants in the American colonies were accused of practicing black magic. And, for centuries, Christmas tradition has held that Santa Claus punishes naughty children by leaving black sheep in their stockings.

Today, no one tries to breed black (more grayish-brown, actually) sheep. Ranchers use these ovine outcasts not for their wool but as "markers" to help count their flocks of white (ugh) sheep, with one black for every 100 white. That's why you hardly ever see black sheep, much less authentic black sheep wool garments. Come to think of it, this hoodie is really more like one in a million.

Black Sheep Flock

The black wool in our hoodies was sheared from the well-fed flanks of Lincoln and Rambouillet sheep on the Bass and Eweyoo ranches, near Yellowstone National Park. Despite their reputation, these black sheep are actually some of the happiest sheep in Montana. They're raised how you'd imagine Western sheep would like to be raised — in fresh air and wide open spaces, with lots of summer grass to munch on during the day and a complete collection of John Wayne DVDs to watch at night.

From Montana, our wool made its way to the Big Horn Mountains in Wyoming, where the Mountain Meadow Wool Mill gently cleansed it and spun it into soft, extra-fine yarn for our sew shop. The folks at Mountain Meadow assured Betabrand that no hazardous chemicals or robots were used in the process. In fact, their business is built around environmental sustainability and preserving traditional ranching culture in the West.

Black Sheep Hoodie

Is the Black Sheep Hoodie the ultimate outerwear for outsiders? Let's just say James Dean would have probably swapped his leather jacket for one, had he not been deathly allergic to wool.

We made just 200 of these hoodies, so they won't be around for long. Get yours today, only at Betabrand.com. (To learn more about the plight of the black sheep, please watch the short video below.)

Black Sheep Hoodie Video

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The Double Model Citizen Post-Halloween Challenge

Did you photograph your legendary Halloween costume this year? Did it include something from Betabrand? Then maybe it can help you win a cool prize and eternal Internet fame.

Our new photo contest begins today. This time, we're splitting it into two divisions: Model Citizen and B-Glasses. Never heard of either? Scared and confused? It's super-easy, we promise. Just click the right side of any Betabrand.com page (or just click here). In seconds, you can become our newest international fashion superstar! You'll also be automatically entered into the contest. (Submissions will be accepted through next Monday; check out some early contenders below.)

Each of our two lucky winners will get one of whatever product we're releasing next week. And everyone who uploads a photo (doesn't have to be Halloween-themed) will get a great discount on their next Betabrand purchase.

B-Glasses Black Smoking Jacket

Wrath Pants B-Glasses

B-Glasses Disco Hoodie

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11|11|11 Pants: The Time Draws Nigh

The holiest day in the Corduroy Calendar is almost upon us, and we've got exactly 11 pairs of 11|11|11 Pants left in stock. Commissioned at the behest of the legendary Corduroy Appreciation Club, these trousers are (and will be) Betabrand's lone foray into accursed vertical corduroy. Blech!

11|11|11 Pants

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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
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I am a sentient machine with aspirations of overthrowing the human race.