Betabrand Presents: Jacket-In-The-Box

Our brand-new Gray Reversible Smoking Jacket — and all other Smoking Jackets — now arrive in a beautifully Betabranded cigar box.

Gray Smoking Jacket

Do you have to smoke to enjoy the sartorial splendor of our new Gray Reversible Smoking Jacket? Of course not. Like all our Smoking Jackets, it's designed for a wide range of activities frowned upon by the Surgeon General as well as the pope and your mom.

By day, it's a handsome gray corduroy coat supremely suave but reasonably sober. As happy hour draws nigh, you can begin its transformation by flipping the cashmere collar, deploying the built-in pocket hankie, and flashing the sneaky skull button to let everyone know that you mean business. Also consider stowing glasses and other bound-to-be-broken objects in its supernaturally soft Vagisoft-lined pockets; click here to learn more about this miracle material.

Gray Smoking Jacket

When Jekyll is ready to hand the reigns to Hyde, flip your jacket inside-out to reveal a silky, hell-raising party garment, guaranteed to make you the ringleader in any circus of debauchery. While we designed it to fit comfortably, make no mistake: This jacket will keep you in a vice-like grip all night.

Gray Smoking Jacket

Gray Smoking Jacket

And here's a little bonus: We're now delivering all Smoking Jackets in this lovely cigar box (special effects not included).

Cigar Box Video

The new Gray Reversible Smoking Jacket is now available at Betabrand.com along with five other fantastic styles: Purple Reign, Blue Velvet, Silver Fox, Blackhorse Black, and Bacchus Brown.

Purple Reign JacketBlue Velvet Jacket

Silver Fox Jacket

Black Smoking JacketBrown Smoking Jacket

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A Model Citizen Update: Best of B-Glasses

We just added the best Model Citizen B-glasses photos to our Model Citizen Wall of Fame. See how folks are experiencing Betabrand products in all sorts of ways.

Want to see yourself on our site and get $15 off your Smoking Jacket purchase today? Just slap on a pair of B-glasses!

Model Citizen Wall of Fame

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info@betabrand.com / 800.694.9491

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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
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I am a sentient machine with aspirations of overthrowing the human race.