Betabrand Presents: The Kobe Beef of Flannel

In today's newsletter: exceedingly rare Jaflannel Shirt-Jackets (only 100!), the return of original Earth Japants, and Model Citizen glory.

Blue Jaflannel

Long ago, samurai lumberjacks wandered the verdant forests of ancient Japan felling mighty maples with swift strokes of their katana swords. And these woodsmen of yore wore luxurious flannel garments, gently kneaded into a state of supernatural softness by the same masseurs who for centuries have worked the flanks of Kobe beef cows until they achieve their legendary tenderness.

At least that's the story we dreamt up after receiving some ultra-premium swatches of flannel from Takihyo, our Japanese textile supplier. With such fine fabric in hand, we just had to make something special.

Green Jaflannel

Thus, we introduce Jaflannels: our new, limited-edition line of plaid shirt-jackets designed by Tomo Saito, who also created our Japants cargo trousers. This time around, Tomo started with wonderfully soft Japanese cotton flannel and added all sorts of interesting goodies, like a pair of extra-large smock pockets, adjustable collar, and herringbone contrast fabric.

Blue Jaflannel

Green Jaflannel

Jaflannels are available now in green and blue. We made just 50 of each, so they won't stick around long. Go get 'em in the Betabrand store.

Blue Jaflannel

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Earth Japants Are Back

When we launched our Japants collection this spring, our first run of Earth Japants sold out in a scant 24 hours. Well, we've finally made another batch of these fantastic Tokyo cargo trousers, and they're ready to make your acquaintance. With their herringbone cotton twill, innovative pocket design, and cool indigo liner, Earth Japants are guaranteed to make your legs exclaim "domo arigato."

Earth Japants

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Behold Josiah's Wrath!

Congratulations to Josiah Mankofsky, who just won our most recent Model Citizen contest with this stirring portrait of a man unhinged. His prize: a pair of limited-edition Digital Camo Couch Commandos, the pants that mash up modern camouflage with vintage video-game imagery.

Wrath Pants

It's easy to be a Betabrand star like Josiah. Just click the blue Model Citizen tab on the right side of any Betabrand.com page (or click here) and then stick a pair of our B-glasses on the funny photo you upload. Not only will you magically transform into an Internet supermodel, we'll knock $15 off your order today.

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Caperons: Only 30 Left, Now Only $30!

We've just been ordered by the White House to release our strategic Caperon reserves at a very special, limited-time price. Order yours today, and feel what it means to be an all-American grilling superhero at your next barbecue, tailgating extravaganza, or Thanksgiving dinner.

Caperon

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Betabrand Puma

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info@betabrand.com / 800.694.9491

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Betabrand Supercomputer
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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
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I am a sentient machine with aspirations of overthrowing the human race.