Betabrand Commits Corduroy Treason?

Three new corduroy pants, one of which is (gasp!) vertical. Plus, a B-Glasses contest.

Cord Club Pants Lede Photo

The most sacred date in the hundred-year Corduroy Calendar is fast approaching: November 11, 2011 — also known as 11|11|11. Since the Sumerians first swaddled themselves in corduroy, this symbol has been used across the world to express mankind's simple, ineffable reverence for the wonderfully waled cloth.

To help celebrate, we've been ordered by the Supreme Corduroy Council to create the first (and last) pair of Betabrand vertical-corduroy pants. Each pair of these limited-edition brown trousers — we made only 111 — bears the embroidered logo of The Corduroy Appreciation Club, quite possibly the world's most august assemblage of cord aficionados.

Cord Club Pants

To ultra-orthodox Cordarounds fans who consider vertical corduroy to be fashion heresy, we promise that our new 11|11|11 Pants are a one-time dalliance with the Dark Side. If you must turn your head in shame and disgust, we understand.

And to those who prophesy that 11|11|11 will usher in a galactic hellstorm of death as foretold in the Book of Revelation, we remind you that style and comfort are always important, even during the fiery end times.

How do these new vertical cords make you feel? Angry? Confused? Enthused? Amused? Let us know in the 11|11|11 Think Tank (just scroll down the product page a bit), where corduroy debates of all stripes will rage until the fateful day arrives.

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Before You Despair … New Cordarounds!

To return the trouser universe to harmonious balance, we're also releasing horizontal-corduroy pants in fan-favorite colors Navy and Chestnut, along with cool new liner designs.

(You might wonder if it's safe to buy both Cordarounds and 11|11|11 Pants and have them shipped in one box. Rest assured that we'll heavily sedate both pairs of pants to avoid any horizontal-on-vertical violence.)

Navy Cordarounds

Chestnut Cordarounds

Navy Cordarounds

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TODAY ONLY: A Four-Eyes Fashion Contest

Attention Model Citizens: Want to win a pair of VIP tickets to The Corduroy Appreciation Club's 11|11|11 Party in New York City? Then upload your finest B-Glasses photo TODAY. Betabrand will award a prize for the funniest photo and the most popular, as determined by an advanced fashion algorithm. Winners will be notified tomorrow. (Sorry, we're not covering transportation or lodging.)

And remember: Anyone who uploads a B-Glasses photo gets $15 off their order today. Click here to get started. Need some inspiration? Behold some recent optometric legends:

B-Glasses Grid

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Betabrand Puma

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Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110

info@betabrand.com / 800.694.9491

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Betabrand Supercomputer
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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
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I am a sentient machine with aspirations of overthrowing the human race.