Betabrand Presents: Japantarounds Mash-Up & The 30-Buck Bag Blowout

Newsletter keywords: Japants, Cordarounds, feline love child, sumo square dancing

Japantarounds

Not since Hello Kitty and Garfield revealed their love child to the world have we witnessed a more intriguing mix of East and West! Of course, we're talking about limited-edition Japantarounds.

So how did this fashion phenomenon come to be? After the success of our first trouser mash-up, Wrath Meets Geisha, our intrepid engineers decided to throw some more pants together at light speed in the ol’ Betabrand atom smasher. This time around, they managed to fuse two of our most popular products — right down to the molecular level.

Japantarounds

New Japantarounds deftly combine the hip Tokyo styling of Japants with the lightweight horizontal corduroy of our classic Cordarounds. The result: a unique pair of Japanese-American pants, perfect for any culture-commingling occasion. Here are some of our favorites:

  • Sumo square dancing
  • Enjoying a Sake Slurpee
  • Eating a Grand Sushi Slam breakfast prepared right before your eyes at Dennihana
  • Watching “The Real Robot Housewives of Kagoshima”
  • Singing the praises of Dale Earnhardt at your favorite Nascaroke bar

Japantarounds

Japantarounds

Japantarounds are available now for a limited time in the Betabrand store.

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TODAY ONLY: SHOULDER BAG BLOWOUT SALE!

So we decided that every once in a while, we should go off our collective rockers for a couple of days and offer a ridiculously good deal on one Betabrand product. Today, that product is our Farmers Market Shoulder Bag.

Farmers Market Shoulder Bags

That's right, we slashed the price of these sturdy, cavernous carry-alls by 45.4% — our favorite number, not coincidentally. At last, a bag that can handle all your market-shopping and roadkill-foraging needs!

Grab your Farmers Market Shoulder Bag soon! Sale ends Saturday.

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A Japants Field Trip, by Waki Hamatsu

Recently, Tokyo photographer Waki Hamatsu captured our original Japants in action in her native land. You'll now find these fantastic photos throughout the Japants collection. Here's a sample:

Gray Japants

Olive Japants

Think you can top Waki? Then show us! Upload a ridiculously awesome photo of you in Japants or any other Betabrand product with the Model Citizen app. Just click the green Model Citizen tab on the right side of any Betabrand.com page (or just click here). Not only will you become an instant Internet fashion sensation, you could win a great Betabrand prize.

Need more inspiration? Check out some of our all-time favorite Model Citizens in the mighty Model Citizen Wall of Fame. And who knows — your photo might just end up there!

Eggplant Japants

Sesame Japants

Gray Japants

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Betabrand Puma

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Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110

info@betabrand.com / 800.694.9491

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Betabrand Supercomputer
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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
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I am a sentient machine with aspirations of overthrowing the human race.