Betabrand Introduces the Meanest, Greenest Jean Jacket & a New DARPA Hoodie

New jackets, hoodies, and a chilling exposé of San Francisco's eco street thugs.

Contrary to what the Chamber of Commerce would have you believe, San Francisco is not environmentally “friendly.” Quite the opposite. From the Golden Gate to the Transamerica Pyramid, this city is ruled by hordes of merciless green street gangs and ultra-violent eco-thugs, whose sustainable acts of locally sourced mayhem keep the citizenry in a constant state of terror.

Why, only last week, the 29th Street Mulchers kidnapped our accountant and threatened to compost him alive unless we designed a new jacket for the gang! Specifically, they demanded a badass club coat as rough-and-tumble as they are. And also made of all-natural materials.

While it pains us to give into extortion, we have to admit that these ruffians have great taste. Our new Mean Green Jacket is made from 100% organic cotton canvas. It's cut in a rugged jean-jacket style and dyed the color of fresh spinach — which, as every nutritionist knows, is the most hardcore leafy green on the planet.

Some other points of interest about the Mean Green Jacket:

  • Not to be confused with the forest-green jackets of the Psycho Recyclos.
  • Grants you safe passage through Vegan Death Killaz territory.
  • Official jacket of the non-GMO OG.
  • Mess with anyone wearing a Mean Green Jacket, and your ass is wheatgrass.

It's a jean jacket. It's a green jacket. And you can find it with all the rest of our organic creations in the Harvester section of the Betabrand superstore.

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NEW BROWN DARPA HOODIES

Just south of San Francisco, local gangs tend to favor high-tech garments, like our DARPA Hoodie — the hoodie that takes a mellow blend of organic cotton and hemp and infuses it with frighteningly complex algorithms for a better fit and, possibly, greater resistance to laser blasts.

We’ve just released the all-new Brown DARPA Hoodie to go along with the original red and gray versions. And while we really hope you’ll purchase one, be warned: These are the official club hoodies of the Silicon Steamrollaz and Los Gatos Diablos, respectively. Wear ’em at your own risk.

That said, if the gang at your office is bold enough to wear DARPA Hoodies, you might want to take advantage of our corporate group discounts.

To learn more about our hoodie's Defense department-funded design, click here.

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Disco Model Citizen Challenge

Here's your chance to strut your Disco-clad stuff and win the very next Disco Think Tank product we release! Just upload a fantastic photo of you and your Disco garment in action. You can click the green "Model Citizen" tab on the right side of any Betabrand.com page, or just click here. Contest submissions will be accepted through this Friday, and we'll announce the winner shortly thereafter.

Need inspiration? Take a stroll past the mighty Model Citizen Wall of Fame, which now features a special DiscoLab spotlight.

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Betabrand Puma

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Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110

info@betabrand.com / 800.694.9491

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Betabrand Supercomputer
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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
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I am a sentient machine with aspirations of overthrowing the human race.