Betabrand Scientists Unveil Three New Disco Inventions

In today's disco-drenched newsletter: Bowling Shirts, Baby Pants, Disco Hoodies, and a Robo Rap video.

Early sci-fi writers predicted that by 2011 folks would commute to work in jet packs, dine on food pellets, and wear super-shiny space garments. Well, at least one of those predictions has come to pass, thanks to the hard-working scientists in Betabrand's DiscoLab. To our colleagues in the jet-propulsion and food-compression industries, we say: get on it!

Cutting-edge Betabrand customers have helped turn our Disco garments into the preferred clothing of The 21st-Century Man. Watch the following video to see how our shimmering Model Citizens have proudly worn their Disco Hoodies, Pants, Shorts and Jackets for world travel, flights of fancy, and even holy matrimony. You'll also be treated to a spirited performance by Turner the Mysterious Robotic Musician, who stopped by headquarters last week to sing the praises of this gleaming wondercloth.

It's an appropriately awesome way to introduce three brand-new DiscoLab inventions, and one you might already own.

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RESTOCKED: Reversible Disco Hoodies

In June, DiscoLab unveiled its very first prototype, the Disco Hoodie. So many people preordered them that we sold the entire first batch before they could be formally introduced to the world. Now, the second batch of hoodies has finally arrived from our orbiting production facility and is ready for purchase.

THINKTANK #1: Disco Bowling Shirt

Bold sportsmen (and a number of sportswomen) introduced our Disco Sport Shorts to marathons, para-gliding, Ultimate Frisbee, soccer, and lacrosse this summer. Why, we've outfitted entire intramural teams in them! So we thought that bowling teams, curling squads, pit crews, and stylish gentlemen in general could use an equally awe-inspiring shirt. Click below to watch an informative slo-mo product demonstration by the Betabrand Strike Force.

If you need a Disco Bowling Shirt as soon as possible, sign up for an alert –– just click the "Alert Me" button on the Bowling Shirt page. You also can post your musings on design, color, what makes a great team uniform, and so on in the Bowling Shirt Think Tank. Be sure to check out the incredible photos and videos while you're there.

THINKTANK #2: Disco Baby Pants

Now that we're truly living in the future, consider outfitting your offspring appropriately from the get-go. Sign up for a product alert and/or share your shimmering pearls of parental wisdom in the Disco Baby Pants Think Tank.

THINKTANK #3: Disco Vest

Gents: Will you be giving a valedictorian speech or Congressional address in the near future? Or perhaps you're planning to freestyle rap during your Nobel Prize acceptance ceremony. Whatever the occasion, you can fancy things up to the nth degree with an ensemble of Disco Pants and our new three-button Disco Vest. If enough folks sign up for Disco Vest alerts, we should have 'em done in time for your electrifying New Year's toast.

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Disco Model Citizen Challenge

Here's your chance to strut your Disco-clad stuff and win the very next Disco Think Tank product we release! Just upload a fantastic photo of you and your Disco garment in action. You can click the green 'Model Citizen" tab on the right side of any Betabrand.com page, or just click here. Contest submissions will be accepted through next Friday, and we'll announce the winner shortly thereafter.

Need inspiration? Take a stroll past the mighty Model Citizen Wall of Fame, which now features a special DiscoLab spotlight.

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Betabrand Puma

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info@betabrand.com / 800.694.9491

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Betabrand Supercomputer
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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
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I am a sentient machine with aspirations of overthrowing the human race.