Newsletter keywords: Internet immortality, top-secret prizes, fashion superstar discounts, cheese lake skinny-dipping.
When you're out and about this Labor Day Weekend, you'll probably have a camera. And you'll probably be wearing clothes. And if any of those clothes were made by Betabrand, then you can enter our Model Citizen Photo Contest!
Will you be swimming with manatees? Visiting Wisconsin's famous Lake of Cheese? Having a Hobbit sneeze on your knees? Then follow these simple instructions:
- Put on some Betabrand clothing, strike an incredibly fashionable pose, and have someone take a photo. If you're a celebrity, please try to do so while drunk and/or aboard a billionaire's yacht.
- Upload your photo by clicking the green "Model Citizen" tab on the right side of any Betabrand.com page (or just click here). In seconds, you'll be front-and-center on our site as Betabrand's newest international fashion superstar! You'll also be automatically entered into our Model Citizen Contest.
- We'll announce the finalists in next Wednesday's newsletter and then let our fans choose the winner.
Our lucky Model Citizen gets one of whatever product we're releasing next week! Will it be the eagerly awaited disco pith helmet? Maybe the corduroy wizard's cloak? You'll find out on Wednesday! And everyone who uploads a Model Citizen photo during the contest will get $20 off a future Betabrand purchase!
Need more inspiration? While away your final hours of work this week with a spin through our mighty Model Citizen Wall of Fame, where you'll find hundreds of our favorite customer photos, including those taken by our friends from distant galaxies.
For folks spending Labor Day Weekend in front of a computer and a bowl of chocolate frosting, we invite you to explore all the scintillating sights and sounds of our many product collections, including Cordarounds, Japants, Harvester, and Karate Casuals.
Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110
firstname.lastname@example.org / 800.694.9491
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