Betabrand Presents: A Trio of New Cordarounds

In today's newsletter: 1) new cords, fresh from the sea and 2) a heapin' helpin' of Model Citizenry.

 

Ocean Cords

 

Praise mighty Poseidon! Wise and Ancient Sea-God, you rose from the depths of the Pacific and asked us to help you design a trio of maritime-themed trousers, one for every tine on your fearsome trident! (Betabrand HQ is only a mile or so from S.F. Bay, you know.)

Was it to impress your harem of mermaids and sea nymphs? Were you planning a weekend jaunt to Mount Olympus? Or did you simply want to look your best at the next Red Lobster Seafood Lover's Feast?

Whatever your reasons, Great Bearded Aqua-Lord, we're glad you chose to work with us. Because now Betabrand can proudly introduce Sand, Fog, and Ocean Cordarounds, the newest additions to our storied horizontal-corduroy collection.

Sand Cords

Fog Cords

Ocean Cords

 

High-level corduroy collaboration is nothing new for us, of course. Just look at some of our other bold business decisions over the last few years:


Signing an exclusive marketing deal with Lucifer.

Agreeing to sponsor the indomitable Ted Fist, America's top justice-seeking vigilante.

Helping the Sultan of Brunei attempt to reclaim the title of World's Richest Man.

Employing a leap of endangered snow leopards in our sew shop.

• Teaming up with the federal government to address overly stringent physical fitness benchmarks and rampant pantlessness.

Out-of-the-box thinking like this helps us continue to release new, limited-edition batches of Cordarounds every year. (This fact is not lost on the surprising number of diehard fans who possess 20 or more unique pairs!)

Sand Cords

Fog Cords

 

Our newest Cordarounds are welterweights — just a bit lighter than our standard cords. Not only are they made to wear comfortably in any season, they're some of our best-fitting pants yet, thanks to their ever-so-slight stretchiness.

Like all our horizontal-corduroy pants, they're scientifically proven to reduce trouser drag coefficient while substantially lowering your crotch heat index (CHI) rating. Pants that speed you up while cooling you down: amazing!

Sand, Fog, and Ocean Cordarounds are available for a limited time, only in the Betabrand Store.

 

Ocean Cords

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Model Citizen Weekly Wall of Honor

The cavalcade of citizen superstars continues with another round of exceptional Model Citizen photos. Check them out below.

Remember, it takes just a few seconds to to transform yourself into an online supermodel. Click the green Model Citizen tab on the right side of any Betabrand.com page (or just click here) and then upload your photo. In seconds, you'll have a link you can share with friends, family, and anyone who refuses o have sex with you until you achieve some measure of notoriety.

 

CaperonSeersucker Hoodie

Disco PantsCaperon

Mary-Go-RoundsUSA Pants

Olive JapantsUSA Pants

 

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THE BETABRAND FACEBOOK FAN PAGE

See other Betabrand fans face-to-face on our Facebook fan page. This is our message board, rumor mill, lightning-deal depot, and Model Citizen HQ.

Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110

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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
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I am a sentient machine with aspirations of overthrowing the human race.