In today's newsletter: Our virtual shelves now groan with more Gray Japants and other favorites; the mighty Swiftwing answers your questions about Independence Day and summer romance; and we launch our legendary first-annual July 4th Model Citizen Challenge (with an awesome grand prize).
Because our little San Francisco sew shop makes everything in small batches, we sometimes run out of our most popular products, like Gray Japants (as opposed to our ill-advised Cod-arounds). That's why we're so excited to tell you that stores of Gray Japants and four other fan favorites are freshly restocked and ready to rock.
#1: Gray Japants: The Transpacific Trouser Phenomenon Continues
Since we introduced Gray Japants this spring, they've become one of our all-time best-sellers, with customers gobbling them up faster than Kobayashi through a platter of cow brains. As you might know, these trousers are the product of a collaboration between Betabrand and Japanese designer Tomo Saito. We wanted to take the convention of Western designs manufactured in Asia and turn it on its head, so we took high-end Japanese fabrics and Tomo’s ingenious designs and turned them them into trousers made right here in San Francisco. The result: distinctively hip Tokyo cargoes with an American fit.
#2: The Reappearance of Mary-Go-Rounds
Legend has it that young Maria Sepulveda de le Rocha was making breakfast for her family one morning when she looked at the steaming tortilla in her hand and beheld the image of a pair of trousers bearing the likeness of the Virgin Mary! When we heard this amazing tale, we were immediately inspired to eat a delicious tostada. And then we created Mary-Go-Rounds, our most pilgrimage-worthy pants.
#3 & 4: A New Crop of Blueberry and Fava Craftsman Pants
The agronomists at Betabrand Farms have been hard at work developing a new line of products inspired by some of our favorite fruits and vegetables. We call it the Betabrand Harvester Collection, a bushel of farm-fresh inventions we're releasing according to the California harvest calendar. And thanks to optimal growing conditions this year, we're able to offer a second crop of our popular Blueberry and Fava Craftsman Pants.
We made Craftsman Pants from 100% lightweight organic cotton canvas, so they’re soft and super-comfy — but durable like salt-of-the-earth pants should be. And their ripe namesake colors come from a low-impact, enviro-friendly dyeing technique. We think you’ll agree that they look and feel great, no matter what field you work in. (Despite what the FDA says, we also assure you that our Blueberry Craftsmans have powerful antioxidant properties that will help your legs live longer.)
#5: The Caperon: Because Every Grill Needs A Hero
This isn’t your ordinary cape-apron hybrid. Not even close: It took a decade of painstaking research and development in the fields of fashion, science, metaphysics, and barbecuing, to name just a few, to create the Caperon, a star-spangled uniform for the all-American grilling superhero!
Finally, an apron worthy of a 21-tong salute. An apron that makes you feel like you can burst through walls and blast BBQ sauce from your fingertips. In fact, we dare you to strap on a Caperon and resist the urge to fly.
And TODAY ONLY, we're offering a free shipping upgrade (if necessary) on all orders of Caperons and our equally patriotic USA Pants, so you can be sure that they'll arrive in time for Independence Day Weekend. (Just choose standard ground shipping at checkout, and we'll handle the rest.)
Like all our products, these freshly resupplied goodies are only available online in the Betabrand store.
Independence Day Advice from Swiftwing!
Far be it from us to tell you how to spend your Fourth of July Weekend, but we do suggest you heed the sage advice of Swiftwing, King of All Bald Eagles. We're delighted that our noble feathered colleague has agreed to field all your Independence Day questions today on Betabrand's Facebook Fan Page. You'll find out what eagles think about wigs, fireworks, and so much more.
The July 4th Model Citizen Challenge Spectacular!
So what are you doing this Fourth of July Weekend? More to the point, will you be doing it while wearing some of our clothes? If so, you should enter our latest Model Citizen Challenge. It's easy: Just click on the green Model Citizen tab on the right side on any Betabrand.com page and upload the best — that is, the funniest and weirdest — photo of your Independence Day escapades. (They should somehow include USA Pants, a Caperon, or any Betabrand product that is red, white, and/or blue.)
One grand-prize winner will not only achieve eternal fame on our site, he or she will also receive our VERY FIRST BETABRAND DISCO HOODIE!
The Disco Hoodie is still in development in the Betabrand Think Tank, where you can can sign up for hoodie e-mail alerts, submit hoodie-related comments and suggestions, or just stare blissfully at your monitor in a disco-induced haze.
See other Betabrand fans face-to-face on our Facebook fan page. This is our message board, rumor mill, lightning-deal depot, and Model Citizen HQ.
Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110
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