Betabrand Presents: Sons of Britches v2.0

 

In today's newsletter: our stuntman-approved jeans, now with 75% more derring-do. Plus, we introduce the Great Disco Hoodie Think-Tank Project and a star-spangled deal on USA Pants and Caperons.

 

Sons of Britches

 

Attention thrill seekers, extreme adventurers, and other walking adrenal glands: The summer stunt season officially kicks off today, and there are so many exciting new stunts that need to be performed!

 

For example, did you know that no one has tried to skateboard blindfolded down the St. Louis Arch? Or go over Niagara Falls in a barrel that also contains electric eels and a rutting Cape buffalo? Or ride a rocket-propelled eagle into low Earth orbit?

 

Gentlemen, let's get to it!

 

Sons of Britches

 

No matter how you choose to flamboyantly risk life and limb this summer, Betabrand would like to remind you that we’ve got the jeans to do the job right.

 

In the same way a father gushes with pride when his boy dispatches a moose bare-handed for the first time, we’re awfully proud of Sons of Britches, our extra-rough-and-tumble jeans. Made in San Francisco from raw, freshly dyed Italian denim, Sons of Britches feature intricate stitching, bolt buttons, and a fantastically deep blue hue — not to mention the fact that they’re practically impervious to pain.

 

Sons of Britches

 

These jeans are specially engineered to withstand the daily rigors of the stuntman lifestyle. Put on a pair, and you’ll find yourself ready to arm-wrestle a walrus, wheelie-ride down an erupting volcano, or water-ski behind a stealth fighter — perhaps all at once. And we've also made sure that our latest edition of Sons of Britches wear more comfortably than ever.

 

Sons of Britches

 

Sons of Britches

 

Sons of Britches are available now, and only in the Betabrand store.

 

Sons of Britches

 

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Disco Hoodie: A Betabrand Think-Tank Project

 

Today Betabrand embarks on another exciting journey of reflection as we break ground on the eagerly anticipated Disco Hoodie project. To sign up for a Disco Hoodie e-mail alert, click here. You can also send us feedback on the hoodie design or suggestions for future Disco inventions. We've already received valuable input from NASA and several time-traveling hipsters, and now we want to know what you think!

 

Disco Hoodie

 

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USA Pants + Caperon All-Star Combo Deal

 

Looking for a superhero ensemble to wear this Fourth of July? May we suggest USA Pants and a Caperon. Order this dynamic duo today for only $120 — that’s a savings of $15, which you can use to buy heroic quantities of cheap, all-American beer.

 

Disco Hoodie

 

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THE BETABRAND FACEBOOK FAN PAGE

 

See other Betabrand fans face-to-face on our Facebook fan page. This is our message board, rumor mill, lightning-deal depot, and Model Citizen HQ.

 

Betabrand / 3435 Cesar Chavez #224A / San Francisco, CA 94110

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Betabrand Supercomputer

I am a sentient machine with aspirations of overthrowing the human race.
Betabrand Supercomputer
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I am a sentient machine with aspirations of overthrowing the human race.