Betabrand womenswear designer Tony Wloch explains his latest product:
While trying to find my girlfriend, Gretchen, a pair of jeans, I became disappointed and frustrated by the fact that it's next to impossible to find an affordably-priced pair that combines quality construction and premium fabrics with made-in-America craftsmanship. I then decided that I would source the materials myself, and make her a pair of hard-wearing selvedge denim jeans with my own two hands (and a little help from Betabrand's production team).
I practically won the lottery as we had a contact from the White Oak Cone Mills Denim Mill in Greensboro, North Carolina. This is the same denim manufacturer who has produced some of the world's finest denim since 1905, and still uses many of the same processes that have withstood the test of time.
I chose an unwashed dark denim that looks good dressed up or down and after poring over my stitching options, I decided upon a flat-felled inseam that looks cleaner than standard overlock inseams and are more resistant to wearing through. Furthermore, I designed a specially shaped back yoke and pockets that complement Gretchen's figure.
Best of all I used selvedge denim, that when rolled at the cuff looks just like men's designer denim, but with an incredible women's fit.
Gretchen got so many compliments from her friends that I figured it would be a good idea to introduce my "prototype" to Betabrand’s production team, who could make these affordably-priced, easy-to-wear selvedge jeans for women around the world.