Betabrand womenswear designer Tony Wloch explains his latest product:
I think you deserve a better boyfriend… jean.
The idea of boyfriend jeans has been around for a while — the premise being a pair of jeans that are loose, slouchy, and torn to shreds, all made to look like you stole them out of your boyfriend's laundry pile.
It's a cute concept, but it's almost impossible to find boyfriend jeans that aren't completely torn up and washed out. What about his nice raw indigo Japanese denim jeans, why can't it look like you're stealing a pair of quality denim jeans?
Well, now you can. I've chosen two of the most high-end, naturally beautiful raw denims that I've ever come across to upgrade your current boyfriend… jean. Our Indigo colorway is made with Japanese denim from Kurabo Mills — one of the finest and oldest denim mills in the world. While the lighter style is a beautiful aqua-colored raw Italian denim made with such high-quality cotton that it literally shines.
Unwashed premium fabrics combined with the looser, easier style will make these a go-to for every day wear, perfect for a nice night out, or just lounging around the house. And, of course, with American-made construction, these jeans will be built to last.
This update to the historically slouchy and torn up boyfriend jean will make for a better pant that's cleaner, more stylish, and works on weekdays. Sounds like a better boyfriend… jean to me.