Every year, millions of innocent socks go missing — never to be heard from again. Statistically speaking, one of those socks was probably yours.
Maybe it disappeared into the space-time vortex inside your washing machine. Or it was pulled off your foot by an angry dog. Or you left it behind as an apoplectic woman chased you from your hiding place in her husband's closet.
Betabrand never wants you to feel this heartbreaking loss again. So we didn't just create four new pairs of socks. We also created Sock Insurance. It's not only fun and easy, it's perhaps the most important sock-related decision you'll ever make.
Want to learn more? Here's how this revolutionary insurance policy works, in four simple steps:
Step 1: Purchase any pair of Betabrand insured socks. They're made from a cotton-poly blend to be soft and super-comfy, not to mention pretty darn good-looking.
Step 2: Should you lose one of them, go to any Betabrand Insured Sock page and submit a claim. All you have to do is upload a photo of yourself holding your lone remaining sock. Make this photo as ridiculously funny as you see fit.
Step 3: Once you've uploaded that photo, just “Like” it (in the Facebook-y sort of way), and we’ll ship your replacement sock, free of charge! (Yes, you must have a Facebook account to be insured.)
Step 4 (Optional): When you get your new sock, show the world how happy you are! Snap a photo of you and the new couple, and upload it to our site.
A few important things to remember:
Compared to term life insurance, Betabrand Sock Insurance is a breeze to understand. There are just a few things you need to remember: