Vanity Pants & Sam Pants
The prophecies are true: The last of man’s mortal sins has finally taken garment form! Betabrand has already created six items of clothing that honor humanity’s basest instincts. Now we’re proud to complete our Seven Sins Collection by offering you a choice of unbelievably vainglorious custom trousers.
1. SAM PANTS ($80): This spring, North Carolina’s Sam Holcombe won our Model Citizen Vanity Contest, allowing us to bestow upon him the title of World’s Vainest Man. His prize: the right to design, and have Betabrand sell, a pair of trousers that pay tribute — to himself. In his infinite wisdom, Sam decided we should make a pair of electric-blue velveteen pants with liners that feature an assortment of his finest faces. Sam insists that we refer to this unique pattern as “Sammertime.”
Sam Pants are now available for $80. Celebrate this man’s incalculably inflated ego by preordering a pair of these fantastic trousers today.

This spring, Sam Holcombe won the right to design a pair of trousers that pay tribute — to himself.

You’ll instantly become a member of Sam’s inner circle, which means you get your first beer on the house at Sessions, his craft-beer bar in Greensboro, N.C. Limit one beer per pair of pants — or more, depending on Sam’s mood at the time.
2. VANITY PANTS ($250): Betabrand is also offering trousers for folks who envy Sam so much (also a sin) that they want personalized, electric-blue Vanity Pants of their own. Of course, it takes heroic toil and commensurate cost to create custom vanity clothing, so you need to really, really want these pants. Preorder today, and we’ll be in touch to arrange the details.
Both trousers will be ready in time for the holidays. But remember: You must pre-order by THURSDAY, OCTOBER 6.