Cordarounds Breaks New Ground in Pant Science

Praise science and the incredible times we live in! Through sheer scientific marvel, Betabrand has fabricated corduroy that goes sideways instead of up-and-down, lowering drag coefficient by an amazing 16.24%!

The result is Cordarounds, our famous line of horizontal corduroy pants. Finally, aerodynamic cords to keep up with our fast-paced lives — even accelerate them!

But that’s not all they do! Unlike vertical corduroy, which produces friction that can heat your crotch to uncomfortable, even dangerous levels, Cordarounds’ horizontal wales mesh evenly, lowering the average wearer’s crotch heat index (CHI) rating by up to 22%. We’ve always thought our Cordarounds were cooler than common cords. Now we have the data to prove it.

All Cordarounds are made in limited batches, with uniquely designed buttons and pockets. We think they’ll be some of the most sublimely small-talkable trousers you’ll ever buy.