Well, we think it’s a great way to showcase your talents, assuming that those talents include operating a camera. We can’t pay you a fortune (unless you accept poorly counterfeited $30 bills), but we can give you a few bucks — plus some pretty cool clothing. Also, we can virtually guarantee that your photos will be adored by millions upon millions of Betabrand fans. Sound good? Then let’s get started!
First, review the guidlines below thoroughly. Next, e-mail firstname.lastname@example.org with a link to some of your work samples (e.g., on Facebook, Flickr, or a personal Web site). Once we give you the green light, you’ll do a test shoot. If that goes well, you’ll receive an assignment package that includes Betabrand apparel to photograph and a model release form to use.
Avoid the “high-fashion stare down” at all costs!
Whenever possible, we like to show people doing fun things — eating, drinking, welding — not just making love to the camera. Environments with a lot of color and textures (e.g., parks, sidewalk cafes, artist studios) make great backgrounds.
We want you to submit 10-20 images in each of the following three categories, for a total of 30-60 shots per article of clothing.
Notice how the pants on the right fit the model better, and aren’t wrinkled.
The image on the right shows good pocket detail. We also like to show buttons, stitching, fabric texture, etc. Why don’t we like the image on the left? Because it’s not close enough to show good detail — but it’s too close to be a fit shot.
We love candid, slice-of-life images. We frown and groan mightily when presented with posed model shots. (See “high-fashion stare down.”)
The final output ratio is 1x1.71 and 940x550 pixels. However, we prefer images to be 2500 pixels wide or larger. Compose your shots so that we won’t have to slice off heads and feet, and take into account the Buy Bar on every product page. Also, keep the product colors true to life; no filters, please.
ONLY shoot images horizontally-oriented, not vertical. We cannot use vertical images on our site.
OK, let’s talk money — always a topic of interest. For you to get paid, these things must happen:
Once we publish your photo(s) on our site, expect your compensation check and clothing credits in 10-14 days.
Basically, the more usable images you send us, the more money and clothing you’ll get. Seeing as this is a Photo Army, we’ve created these handy, evocative names for each level of compensation: