Praise science and the incredible times we live in!
Through sheer scientific marvel, Betabrand has fabricated corduroy that goes sideways instead of up-and-down, lowering drag coefficient by an amazing 16.24%!
The result are Cordarounds, our famous horizontal corduroy pants. Finally, aerodynamic cords to keep up with our fast-paced lives — even accelerate them!
But that’s not all they do! Unlike vertical corduroy, which produces friction that can heat your crotch to uncomfortable, even dangerous levels, Cordarounds’ horizontal wales mesh evenly, lowering the average wearer’s crotch heat index (CHI) reading by up to 22%.
We’ve always thought our Cordarounds were cooler than common cords. Now we have the data to prove it.
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Cordarounds mesh evenly, lowering the average wearer’s crotch heat index (CHI) reading by up to 22%.
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All Cordarounds are made in limited batches, with uniquely designed buttons and pockets. We think they’ll be some of the most sublimely small-talkable trousers you’ll ever buy.

Purple Corduroy Pants with
Field-o-Eggplant Liner
HOW DO THEY FIT?
Purple Cordarounds have a relaxed fit, and are sized true to size.
WHAT IF MY INSEAM IS 30″ OR 34″?
We’re a small business, so we offer only a couple of lengths right now. Fortunately, any tailor can hem our pants to a great fit.
HOW DO I CARE FOR THEM?
Machine wash cold, tumble dry low. Avoid exposure to gamma radiation.