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Betabrand

Betabrand Unveils Its Next Supermodel

This Week's Invention

Shorts

Seersucker

West Coast Workwear

Sons of Britches

DiscoLab

Think Tank

Bike to Work

Reversible Smoking Jackets

Women

Cordarounds

Model Citizen

new this week. the blue woodie hoodie

six new shorts!

new seersucker pants and dresses. perfect for urban steep street spring bowling

the executive hoodie. a business-casual breakthrough. now in three styles.

new sons of britches. a denim detonation

Discolab. Sheath thyself in shine. clothes made from 100% disconium

the betabrand think tank. vote, comment, and submit your own designs!

Bike to work pants: Commuter Pants With Inner Brilliance

reversible smoking jackets, the incredible chameleon coats

seersucker dresses. in blue, green, and yellow

Cordarounds: Finally, Horizontal Corduroy. Aerodynamic! Swish-free!