Tokyo Style, Made in San Francisco
In February 2011, we began working with friend and designer Tomo Saito on a new line of pants, the first product of an ongoing collaboration between Betabrand and Japanese designers. The big idea: Take the convention of Western designs manufactured in Asia — and turn it on its head.
For this go-around, we took high-end Japanese fabrics and Tomo’s ingenious designs and turned them into trousers made in San Francisco. The result was Japants: hip Tokyo cargoes with an American fit.
The wonderful herringbone cotton twill we use to craft our Japants make them pricier than the average pair of Betabrand trousers, but we think
Japants: hip Tokyo cargoes with an American fit.
you’ll agree that the cut and quality are worth every cent. Now you can be the first on your block to own an authentic pair of American-made Tokyo trousers.
