Japants: Tokyo Style, Made
in San Francisco
In February 2011, we began working with friend and designer Tomo Saito on a new pair of pants, the first product of an ongoing collaboration between Betabrand and Japanese designers. The big idea: Take the convention of Western designs manufactured in Asia — and turn it on its head.
For this go-around, we took high-end Japanese fabrics and Tomo’s ingenious designs and turned them into trousers made in San Francisco. The result was Japants: hip Tokyo cargoes with an American fit.
The wonderful fabrics we used to craft our Japants make them pricier than the average pair of Betabrand trousers, but the cut and quality are
worth every cent. Now, you can be the first on your block to own an authentic pair of American-made Tokyo trousers. (Click here to
Japants: hip Tokyo cargoes with an American fit.
read how our first batch of Japants helped raise money for disaster relief in Japan.)
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