Chicken & Wafflecords
Ever heard of Buck Kentucky, snack-food visionary? Neither had we, until this enigmatic entrepreneur contacted Betabrand about a once-in-a-lifetime opportunity.
When Mr. Kentucky shared his dream of creating and distributing the world’s sweetest, most delicious waffles on a stick, we were enchanted. And when he asked us to be a part of this incredible business venture, we could scarcely believe our good fortune.
Per health department regulations, his army of waffle-toting street vendors needed to wear pants. So Mr. Kentucky proposed that Betabrand outfit them in corduroy trousers designed with a subtle waffle pattern. It was only after we had produced approximately 500 pairs of these new “Wafflecords” that we received a phone call from Interpol,
asking for information on the whereabouts of Buck Kentucky — better known in his native Belgium as the vile swindler Rhys Van Oost!
It seems that Kentucky/Van Oost had purchased several truckloads of heavily discounted maple syrup from a shadowy Ukrainian syrup syndicate, which had harvested it from trees growing near Chernobyl.
With global law enforcement hot on his trail, this criminal mastermind fled for parts unknown, and we were left holding the bag — a bag containing hundreds of pants.
But this story has a happy ending: Wafflecords have become some of our most popular Cordarounds! And now we're excited to introduce Chicken & Wafflecords, a tasty new take on our original design.