11|11|11 Corduroy Pants
The most sacred date in the hundred-year Corduroy Calendar is fast approaching: November 11, 2011 — also known as 11|11|11. Since the Sumerians first swaddled themselves in corduroy, this symbol has been used across the world to express mankind's simple, ineffable reverence for the wonderfully waled cloth.
To help celebrate, we've been ordered by the Supreme Corduroy Council to create the first (and last) pair of Betabrand vertical-corduroy pants. Each pair of these limited-edition brown trousers — we made only 111 — bears the embroidered logo of The Corduroy Appreciation Club, quite possibly the world's most august assemblage of cord aficionados.
To ultra-orthodox Cordarounds fans who consider vertical corduroy to be fashion heresy, we promise that our new 11|11|11 Pants are a one-time dalliance with the Dark Side. If you must turn your head in shame and disgust, we understand.
From time immemorial,11|11|11 has been used across the world to express mankind's simple, ineffable reverence for the wonderfully waled cloth.
And to those who prophesy that 11|11|11 will usher in a galactic hellstorm of death as foretold in the Book of Revelation, we remind you that style and comfort are always important, even during the fiery end times.
How do these new vertical cords make you feel? Angry? Confused? Enthused? Amused? Let us know in the 11|11|11 Pants Think Tank (just scroll down the product page a bit), where corduroy debates of all stripes will rage until the fateful day arrives.