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Suffering Chronic Sock Loss?
Every year, millions of innocent socks go missing — never to be heard from again. Statistically speaking, one of those socks was probably yours.
Maybe it disappeared into the space-time vortex inside your washing machine. Or it was pulled off your foot by an angry dog. Or you left it behind as an apoplectic man chased you from your hiding place in his wife's closet.
Betabrand never wants you to feel this heartbreaking loss again. So we didn't just create four new pairs of socks. We also created Sock Insurance. It's not only fun and easy, it's perhaps the most important sock-related decision you'll ever make.
Want to learn more? Here's how this revolutionary insurance policy works, in four simple steps:
Step 1: Purchase any pair of Betabrand insured socks. They're made from a cotton-poly blend to be soft and super-comfy, not to mention pretty darn good-looking.
Step 2: Should you lose one of them, go to any Betabrand Insured Sock page and submit a claim. All you have to do is upload a photo of yourself holding your lone remaining sock. Make this photo as ridiculously funny as you see fit.
Step 3: Once you've uploaded that photo, just “Like” it (in the Facebook-y sort of way), and we’ll ship your replacement sock, free of charge! (Yes, you must have a Facebook account to be insured.)
Step 4 (Optional): When you get your new sock, show the world how happy you are! Snap a photo of you and the new couple, and upload it to our site.
A few important things to remember:
- Sock Insurance is valid up to one year after purchase.
- We will replace up to two single socks per pair.
- To get a policy, you need a Facebook account. You can still buy the socks without an account, of course, but we won't be able to send you replacements.
- To claim your replacement sock, you must upload a photo.
Based on the design "Silent Footsteps" by COLOURlover rubyvillasenor. These socks fit men's sizes 8-12 U.S.
Betabrand Sock Insurance: The Rules
Compared to term life insurance, Betabrand Sock Insurance is a breeze to understand. There are just a few things you need to remember:
- Sock Insurance is valid up to one year after you purchase a pair of Betabrand Insured Socks.
- We will replace up to two single socks per pair.
- If you lose a sock, go to any Betabrand Insured Sock page to submit a claim, which basically involves you uploading a funny photo and sharing it on Facebook. Roll over the Submit A Claim button on your left to get started.
- To get a policy, you need a Facebook account. You can still buy the socks without an account, of course, but we won't be able to send you replacements.
- To claim your replacement sock, you must upload a photo. We'll then send you a beautiful new foot covering lickety-split.
