FREE Standard Shipping Worldwide On Orders Over $99.


Your Photo On A Billboard In San Francisco!

Upload A Model Citizen Photo For A Chance To Win

This April, one lucky customer will get to see himself/herself on a 15x50-foot billboard in downtown San Francisco!


To enter, just upload a photo of yourself to our site by March 20. The only requirement is that you include at least one visible item of Betabrand clothing — preferably being worn by you. (B-Glasses images will NOT be accepted, so be sure to click the button on the right.) Ideally, this photo should also be entertaining, awe-inspiring, supremely idiotic, or some combination thereof.

Important contest factoids:

1. The billboard is rectangular, so we need photos that fit nicely. Please submit landscape-oriented images, not portraits!

2. Billboards are pretty huge, so higher-resolution images are preferred.

3. THE WINNER WILL BE CHOSEN though a combination of votes and artistic merit. In short, if you have an uninspired image with a zillion votes, you'll lose out to a funnier photo; after all, this is also an ad for Betabrand.

Runners-up will appear on the next garage-door collage at Betabrand HQ.

Looking for a little inspiration? Then scroll through the Model Citizen Wall of Fame to see some of our favorite customer photos.

Submit a Photo

The Rules

  • Submit your Model Citizen photo by clicking here; submissions must be uploaded by Mar 18, 2014, 23:59:00 PST.
  • Photos must be original, or legally permissible to compete.
  • Read all the rules and regulations here.

Questions? Don't hesitate to email us.